Join to apply for the Senior Social Media Manager role at Hotelplan UK.
This role focuses on building and executing the social media strategy for Inghams and Santa’s Lapland brands across Facebook, Instagram, TikTok, and other relevant platforms.
Base Pay
£55,000 – £60,000 per annum + bonus.
About The Role
You’ll develop, implement, and manage the social media strategy for our portfolio of specialist holiday brands: Inghams Ski, Inghams Walking, Inghams Lapland, and Santa’s Lapland.
You’ll create engaging content, drive brand awareness, engagement, and lead generation, and support the broader business goals.
Responsibilities
* Develop and execute social media strategy across platforms.
* Create scroll‑stopping organic content that aligns with each brand voice.
* Drive brand awareness, engagement, and lead generation.
* Collaborate with cross‑functional teams to amplify campaigns.
* Analyze performance using analytics tools and adjust tactics.
Qualifications
* Proven track record in social media management, preferably in travel, tourism, or leisure.
* Leadership experience building high‑performing teams.
* Highly creative, with strong storytelling abilities.
* Strategic thinker able to align social media with business goals.
* Fluent in analytics tools for measuring performance.
* Excellent organisational skills, managing multiple projects and deadlines.
* Initiative to identify opportunities and drive innovation.
* Strong written and verbal communication skills, adaptable tone.
* Collaborative mindset for cross‑functional teamwork.
* Understanding of marketing mix and social media fit.
* Willingness to provide occasional out‑of‑hours support.
* Passion for travel.
Benefits
Comprehensive benefits package including flexible working patterns (minimum 4 days per week) and free parking near the office.
Seniority Level
Mid‑Senior level.
Employment Type
Full‑time.
Remote Work
2 days per week onsite in Farnborough, Hampshire.
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