MARKETING ANALYTICS LEAD £60,000 - £70,000
UK REMOTE
This is a leading digital marketplace company in a specific sector, they have been going from strength to strength over the past few years as they scale up. As the Marketing Analytics Lead, you will be:
Working with marketing and campaign data in SQL across a range of digital marketing channels, as well as website data in Google Analytics.
Understanding the performance of different channels and campaigns, sharing insights on ROI and making recommendations for future campaigns.
Working with third-party agency for marketing measurement, understanding incrementality testing, attribution modelling and campaign evaluation.
Sharing reports to the CMO and wider marketing team to help steer their strategy.
Line managing a Marketing Analyst.
Previous experience in a similar marketing analytics role across different channels (preferably CRM, SEO, PPC, affiliates and paid media)
Excellent technical skills in SQL and Google Analytics.
Able to tell a story from data, using actionable insights and making recommendations.
Able to work in a collaborative environment to work with Senior Stakeholders including the CMO.
Wider benefits package including pension, etc.
Take ownership of the marketing analytics programme and straight away make a difference in this role!
Remote contract for working from the UK - please note that this role is only open to UK-based candidates who have the full existing right to work in the UK.
SQL, Google Analytics, digital marketing, a/b testing, Power BI, Looker, Tableau, campaign, marketing analytics, marketing, performance