Direct From Our Warehouse To Your Customer
Our Heritage
Charles Hughes, son of a small farmer on the Wild Atlantic coast, was determined to have the best workwear and footwear when he founded his business in 1904. To this day, his core principles of exceptional design, quality, value and service still apply.
The Beginning
* 1904 – Charles Hughes founded his footwear and drapery shop in Westport
* 1912 – Eight years later he started as a wholesale business.
Senior Marketing Manager FR and Multi Norm
Greater Manchester, United Kingdom; Stockholm, Sweden; Westport, Ireland
PORTWEST, a leading global manufacturer of safety wear, workwear and PPE, is currently seeking applications for the position of Senior Marketing Manager based in Manchester, UK, Sweden or Ireland on a permanent basis reporting to the Senior Marketing Manager.
As the Senior Marketing Manager you will shape and execute strategic marketing initiatives for our Flame Resistant (FR) and Multinorm Collection. This role is pivotal in strengthening our brand presence, driving product adoption, and positioning Portwest as the first choice for safety-focused professionals worldwide.
The ideal candidate will have strategic marketing expertise and ideally understand the Safety workwear market. They will have experience delivering campaigns that resonate with both B2B distributors and end-users across diverse industries and be willing to travel as the business requires.
Key Responsibilities
* Strategic planning
* Develop and execute the global marketing strategy for the FR and Multinorm product lines.
* Work closely with product development, technical sales, and the wider marketing team to align campaigns with business goals.
* Monitor industry trends and competitor activity to ensure Portwest stays at the forefront of innovation.
* Campaign Management
* Design and manage multi‑channel campaigns (digital, trade shows, print, and PR) to drive awareness and demand.
* Create product positioning and messaging tailored to different regions and market sectors.
* Create and oversee the delivery of marketing collateral, sales tools, and technical content.
* Market Insights & Performance
* Conduct market research to identify customer and end‑user needs and trends.
* Track and analyse campaign performance, providing actionable insights and recommendations.
* Collaborate with distributors and partners to amplify reach and impact.
Requirements
* Bachelor’s or master’s degree in marketing, Business, or a related field.
* 7+ years of marketing experience, preferably in technical apparel, PPE, or an industrial B2B sector.
* Proven track record in strategic campaign development and execution.
* Strong knowledge of digital marketing, trade marketing, and brand positioning.
* Excellent communication and project management skills.
* Ability to interpret technical product information and translate it into compelling marketing content.
* Experience working in a global, fast‑paced environment.
Company Awards
* Great Place To Work 2024
* Private Irish Business of the Year – Export Industry Awards 2024
* Silver Ecovadis Sustainability Rating 2025
Applicants must have a right to live and work in the relevant jurisdiction.
Portwest is an equal opportunity employer. All applicants will be considered for employment without attention to age, gender, race, religion, sexual orientation, civil status, veteran status, family status, disability status or membership of a minority group.
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