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Company Description
Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.
Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.
As part of our team, you will be helping us create an entirely new network for the world's money.
Job Description
More about our mission and what we offer.
We’re building money without borders for people and businesses and we need your help to make our DACH customer communications best-in-class.
We’re looking for a CRM Manager to join our growing CRM team and lead our DACH CRM strategy and implementation. The CRM Manager will own, shape, and deliver an effective communications strategy for Wise’s customers, including engaging product launches and lifecycle communications.
The role is based in London and reports to the London CRM team, following established processes and practices.
CRM at Wise involves developing top-tier global and regional lifecycle communications and supporting other business areas. We collaborate with Product, Marketing Tech, Analytics, UX Research, and Product Marketing teams to define and execute strategies across multiple channels (email, push notifications, in-app messages).
This position is ideal for candidates with mid-level experience passionate about product adoption and brand awareness. Experience with Liquid, SQL, and Braze is a plus but not mandatory.
Your Mission
* Lead and mentor a growing team of CRM professionals, fostering innovation and excellence.
* Manage communication with internal stakeholders (Product Managers, UX Researchers, Designers, Copywriters, Engineers, Analysts, Product Marketing Managers).
* Develop and manage the DACH CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives.
* Utilize data-driven insights for effective segmentation and tailored communications.
* Design and implement customer lifecycle management strategies to boost engagement and loyalty.
* Analyze campaign performance and optimize for increased engagement and conversions.
* Maintain database health focusing on retention and engagement, ensuring compliance and error-free communications.
* Oversee email calendar, deliverability, and monthly reporting.
* Implement localization for international campaigns.
* Maintain and execute A/B testing plans for DACH.
Qualifications
* Mid-level CRM experience, focusing on segmentation, lifecycle management, and stakeholder engagement.
* Experience leading and growing a CRM team.
* Proven success in cross-channel lifecycle campaigns.
* End-to-end campaign planning and execution skills.
* Customer-first mindset with strong segmentation understanding.
* Excellent communication skills and ability to work with diverse departments and senior stakeholders.
* Self-starter with ownership mentality, autonomous, resilient, and humorous.
* Technically savvy with an eye for design and messaging.
* Analytical mindset with a passion for data-driven improvements.
Desirable
* Experience in a product-driven environment.
* HTML, CSS, Shopify Liquid coding skills.
* Proficiency with SQL and analytical tools like Looker, GA, MixPanel.
* Experience with Braze or similar platforms.
* Experience in international organizations.
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