Job Title:
Digital Marketing Executive
Department:
Ecommerce
Location:
WFH / Central London Location 1-2 days a week
Report to:
Digital Marketing Manager
Work in conjunction with:
CRM Manager, Ecom Team, Clinic Team
Main purpose of the Job:
Drive new customer growth and retention across all digital marketing channels
SUMMARY
We have an exciting opportunity for a digital marketer to champion our Trichological services. This role will promote our industry-leading hair and scalp treatments, both virtually and in-person at our prestigious Mayfair Clinic alongside our digital clinical services. You'll play a key part in highlighting our bespoke consultations, cutting-edge scalp therapies, and holistic approach to hair loss concerns and conditions across all digital channels (Paid Social, Paid Search, Email, SMS, Web). You'll own the briefing process with our Creative team to execute our acquisition and retention strategy.
You'll work with our CRM Manager to support across the full customer journey, both from a marketing perspective and from a service perspective to improve our post-purchase journeys for existing customers to increase LTV. You'll work with our Digital Marketing Manager to bring new customers into the business and drive awareness of our services across relevant markets.
Due to the start-up nature of the company, this role would suit an ambitious individual who can thrive in a fastpaced environment, but also who can take on responsibility to be a key part in the future success.
THE ROLE
Working within the Digital team to drive the performance of digital and email marketing activity by driving new customer acquisition across Paid Media channels as well as customer retention across email.
* Coordinate the email marketing campaign production process from build to testing, data selection, deployment and reporting
* To follow the email marketing content plan as agreed with the CRM Manager
* Support on building out automations within our Clinical Software to encourage follow-ups services and post-purchase journeys
* Brief in-market media agencies with business KPIs and creatives to execute campaigns across all Digital Marketing channels; adhering to brand and agency deadlines
* Collate weekly and monthly reports, providing analysis against KPIs and targets; identifying areas for improvement across digital channels
* Work with Ecom Team and Clinic team to collate key information for paid media campaign execution, such as relevant landing pages and product stock
* Contribute to strategic decisions across email to continually develop, measure and optimise results and engagement through testing and analysis
* Compile and report on channel/ campaign performance/ insights to the wider business, and use results to inform future decisions
* Keep up to date with latest trends and strategic opportunities within the digital marketing industry
SUCCESS MEASURES
* Increase new customers booking Initial Consultations (Virtual & Instore)
* Increase new customers subscribing to digital clinical services
* Increase in existing customer revenue across in-clinic and digital clinical services
K
EY SKILLS/PREFERRED EXPERIENCE
* Strong knowledge of Social Media and Google platforms, understanding their unique attributes, limitations, and audiences
* Experience with an ESP preferred but not required e.g. Klaviyo, DotDigital, MailChimp, Clinic Software
* Analytically minded and intellectually curious
* Strong organisational skills with the ability to prioritise and manage multiple projects at one given time
* Ability to work effectively and collaboratively across lines of business
* A can-do attitude with the ambition and initiative to thrive in a face-paced environment
* Excellent communication, presentation and people skills
* Strong attention to detail
ABOUT PHILIP KINGSLEY
We wholeheartedly believe that healthy hair can change your life, and this underpins everything we stand for and work towards. Here at Philip Kingsley, we understand that hair is more than just a style, it's an intrinsic part of your identity. Our founder, Philip Kingsley, always said: "hair is the single most important part of the anatomy affecting our psyche". We understand that it's not just how you look that defines you, but how you feel, which is why we don't just treat your hair, we treat you as a whole. We promise to help put a bounce in your hair and your step.
From our Trichological Clinics in Mayfair, London and New York, USA, to our high-performance hair care ranges, Philip Kingsley exists to make hair care a source of happiness, empowerment and wellness. We are Trichologists (hair and scalp specialists) who care deeply about giving you the best head of hair possible. Your hair is your crowning glory. It is your confidence, your identity, your self-esteem. It is a reflection of your physical and emotional wellbeing.
We are where science meets psychology, equipping you with the tools to feel good about yourself and your hair. Our proven products, innovation and holistic advice from diet and lifestyle to our in-Clinic treatments, enable you to learn more about the complex needs of hair and scalp health, helping you to achieve the life-changing results that thousands of other Clients and Customers have experienced too.
LOCATION
We are a remote team, with each department having one day a week in the office in Mayfair, London. We understand that working from home doesn't suit everybody and so you can spend more time in the office if you prefer, provided there is a spare desk. We also provide a desk allowance for improving your home office environment.
PERKS AND BENEFITS
· 25 days annual leave plus bank holidays (for 5 days per week of full-time employment; pro-rata for employees working fewer days).
· Enhanced pension scheme.
· Private medical insurance (after 3 years of employment).
· Monthly flexible well-being allowance (ThanksBen. Can also be used for private medical insurance by employees who have been working here +3 yrs).
· Eyecare (reimbursement of up £25 for eye test and contribution of up to £100 for glasses required for work).
· Generous product discount.
· Enhanced maternity leave (after 1 year of employment).
· Enhanced paternity leave (after 1 year of employment).
· Pregnancy loss leave.
· Hybrid working and flexible hours (subject to business requirements).
· 2 charity volunteering days a year.
· Cycle to work scheme.
DIVERSITY AND INCLUSION
We're committed to creating an inclusive workplace that promotes and values diversity. Organisations that are diverse in age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are better places to work. But more importantly, creating an environment where everyone, from any background, is welcome and can do their best work is the right thing to do.