Central Employment are working with a scaling North East Search and Performance Marketing agency, as they look to expand there dedicated Klayvio team, with the appointment of an Email Marketing Campaign Lead.
2-3 days in Teesside
£40,000-£47,000 DOE
This is a fantastic opportunity for someone who wants to work on a number of key eCommerce client campaigns, execute Klayvio strategies, while contributing to the success of an ambitious and supportive agency.
Email Marketing Campaign Lead responsibilities:
* Build and manage flows, campaigns and automations in Klaviyo
* Work closely with clients to understand objectives and deliver email strategies that drive revenue
* Run A/B split tests and optimise for performance
* Segment databases effectively for targeting and personalisation
* Collaborate with design, UX, SEO and Ads teams to ensure consistent messaging
* Monitor analytics and prepare reports on campaign performance
* Stay up to date with email marketing trends, best practices and new features in Klaviyo
* Motivate, mentor and build out an internal Email Marketing/Klayvio team
Essential experience:
* Hands-on experience using Klaviyo in an agency or in-house environment, circa 3+ yrs dedicated channel experience
* Strong understanding of email marketing flows and campaign management
* Knowledge of Shopify and ecommerce platforms
* Ability to run and interpret A/B split tests
* Awareness of SEO, Ads and UX principles (with full support from in-house experts)
* Strong analytical skills with the ability to turn data into actionable insight
* Excellent communication and organisational skills
* Creative mindset with attention to detail