Primary Responsibilities The daily management of Wild Life group’s digital marketing strategy and presence across a range of online platforms. You would be responsible for the development and execution of digital strategy, increasing conversion rates and maximising upselling and cross selling opportunities. Implementation of health and safety standards and operational procedures for the section. To deliver our conservation education mission through public engagement. Key Work Objectives Develop and execute a comprehensive digital strategy that aligns with the company’s overall goals and commercial objectives. Drive CRM/Database growth, customer development, email and data insight. Create and implement paid advertising campaigns that drive traffic and increase conversion rates working alongside business leads to help deliver their KPI’s. Manage the company's social media accounts and oversee the creation of content for various digital channels such as the website, social media channels, e-mail marketing, SMS and the App. Oversee and manage the website design/development team/agency to optimise the company's web presence and customer journey and always SEO optimized. Maximise online opportunities for e commerce, upselling and cross selling. Stay up to date with digital and creative trends and technologies and recommend new initiatives that will benefit the company's digital strategy. Create and monitor metrics to measure the effectiveness of digital campaigns and strategies, regularly review analytical reports, and utilize data to improve performance across various digital channels. Provideregular reports on sales and digital performance, identifying areas for optimisation and seeking out innovation and development. Manage and optimise budgets to ensure maximum ROI and efficiency, supporting the growth of online revenue through conversion rate optimisation projects related to our varied commercial opportunities. Manage the organisation’s external digital agencies and partners. Main Duties & Responsibilities Develop and execute a comprehensive digital strategy that aligns with the company’s overall goals and commercial objectives. Drive CRM/ database growth, customer development, email and data insight. Manage the company's social media accounts and oversee the creation of content for various digital channels. Oversee and manage the website design. Create and monitor metrics to measure the effectiveness of digital campaigns and strategies. Candidate Proven experience as a Digital Director/Senior Digital Marketing Manager, with at least 5 years in a similar role ideally from a digital agency background having worked on attractions/leisure/hospitality/travel previously. Excellent analytical skills and the ability to interpret data and make informed decisions and strategy. Strong leadership and people management skills with the ability to manage and develop a team in house and with agencies. Qualifications Degree in marketing, business management or a related field.