About Cavvalure
Cavvalure is a premium equestrian fashion brand, born from a passion for both the sport and timeless British style. We are dedicated to crafting exquisitely designed apparel and accessories that offer uncompromising performance for the rider and effortless elegance for everyday life. Our collections blend technical innovation with classic tailoring, using only the finest materials.
As a digitally-native brand with ambitious growth plans, we are looking for an expert to connect our story and our products with a discerning global audience. This is a pivotal role in our team, offering a unique opportunity to shape the digital voice of a growing luxury brand.
The Role
We are seeking a highly skilled and motivated Paid Ads & Social Media Manager to develop, implement, and manage both our paid advertising strategies and our organic social media presence. The ideal candidate will have a proven track record of driving profitable customer acquisition while building a vibrant and engaged online community.
What You Will Be Doing
* Lead our Paid Advertising Strategy:
* Manage the end-to-end execution of our paid advertising campaigns, from strategic planning and campaign setup to daily, hands-on optimisation across Meta (Facebook & Instagram), Google, and Amazon.
* Take full ownership of the paid ads budget, making strategic decisions on allocation and scaling successful campaigns to ensure maximum return on investment (ROI).
* Build and refine complex audience targeting strategies, utilising custom audiences, lookalikes, and detailed interest/behavioural targeting.
* Lead a continuous A/B testing schedule across ad creatives, copy, and landing pages to unlock higher ROAS.
* Oversee technical aspects, including Meta Pixel, Conversions API (CAPI), and Google Tag Manager, to ensure accurate tracking and attribution.
Elevate our Organic Social Media Presence:
* Develop and execute a comprehensive organic social media strategy that builds brand affinity and engages our target audience.
* Create and manage a detailed content calendar; plan, write, and schedule engaging daily content across platforms like Instagram, TikTok, and Facebook.
* Act as the voice of the brand online, managing all community interactions by responding to comments and DMs, and fostering a positive and loyal community.
* Implement proactive strategies to grow our follower base and drive meaningful engagement.
* Analyse social media performance, tracking key metrics and delivering reports with actionable insights to refine our approach.
What We Are Looking For
* Experience & Technical Skills:
* 2+ years' experience in a digital marketing role, with hands-on experience running both paid social campaigns and managing organic social media channels, ideally within the fashion, equestrian, or luxury D2C sector.
* Proficient in META Ads, Google Ads, and Google Analytics.
* Strong understanding of PPC campaign management, media buying strategies, and SEO principles.
* Experience with social media scheduling and analytics tools.
Personal Attributes:
* A sharp creative eye with a feel for what content will perform. A genuine interest in equestrian style or luxury fashion is a significant plus.
* Commercially and analytically minded, with excellent skills in interpreting data to make informed decisions.
* Strong communication and collaboration skills, with the ability to thrive in a small, agile team.
* A long-term mindset – you're excited to grow with the business, not just in it.
What We Offer
* A competitive salary of £30,000 - £35,000, depending on experience.
* Annual salary review.
* Discretionary bonus scheme.
* A brand new, modern office in Fulwood with free on-site parking.
* Generous holiday allowance.
* Significant staff discount on Cavvalure products.
* A supportive, creative, and collaborative work environment.
Job Types: Full-time, Permanent
Pay: £30,000.00-£35,000.00 per year
Benefits:
* Free parking
* Store discount
Application question(s):
* Do you have 2+ years' experience in a digital marketing role, with hands-on experience running both paid social campaigns and managing organic social media channels, ideally within the fashion, equestrian, or luxury D2C sector?
* Are you Proficient in META Ads, Google Ads, and Google Analytics?
* Do you have a strong understanding of PPC campaign management, media buying strategies, and SEO principles?
* Experience with social media scheduling and analytics tools?
* Strong communications and presentation skills for weekly updates to management?
Willingness to travel:
* 100% (required)
Work Location: In person