Digital Analyst Our client are a leading provider of value-added products, financial services, and innovative digital platforms for businesses operating within the global vehicle retail and manufacturing sector. Their commitment to excellence and deep understanding of the industry have positioned them as a market leader. They're continuously innovate to help there partners/clients enhance their customer experience, protect their assets, and drive business growth. You will be responsible for building and managing digital business intelligence (BI) tools, this role transforms data into actionable strategic insights. The Digital Analytics Specialist delivers performance reports, implements tracking solutions, and works closely with teams across the business to support data-driven strategies and improve commercial outcomes. Roles and Responsibilities Business Intelligence Development Build and maintain dashboards, reports, and datasets. Develop interactive visualisations that align with key commercial goals. Optimise data models and queries to improve performance. Ensure data accuracy, consistency, and security across all reports. Data Analysis & Reporting Analyse data to identify trends, patterns, and actionable insights. Combine digital and operational data into unified dashboards. Create customer journey views by blending web traffic, user engagement, and conversion metrics with internal Key Performance Indicators (KPIs). Conduct funnel and cohort analysis to identify areas for optimisation. Data & Analytics Implementation Deploy and manage tracking solutions Define and implement custom events for user behaviour insights. Design efficient data models using Stakeholder Collaboration Collaborate with internal teams and external partners to produce reports. Deliver analytics insights to external clients to support data-driven decisions. Translate stakeholder requirements into analytic solutions and insights. Performance Monitoring Monitor usage, conduct regular audits, and improve report usability. Continually optimise dashboard load times and performance. Data Governance & Security Ensure compliance with data privacy and governance policies. Implement role-level security to control data access. Work with compliance teams on data consent and anonymisation protocols. Training & Support Train end-users on all reports and tools when required. Develop user guides and documentation for dashboards. Provide support and troubleshooting for reporting-related issues.