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Marketing campaign manager

Halifax
CP Media
Marketing campaign manager
Posted: 9 July
Offer description

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Eye Airports is part of the CP Media Group the UKs fastest-growing outdoor media company. We deliver impactful airport advertising campaigns across key UK airport locations, working with a wide spectrum of clients, from local businesses to global brands. As a division of an award-winning media group named in the UKs Top 100 fastest-growing founder-led companies, we pride ourselves on being dynamic, ambitious, and results-driven.

The Role

This is a hands-on, strategic role focused on planning, executing, optimising, and reporting on multi-channel marketing campaigns for Eye Airports, with the Campaign Manager playing a central role in delivering impactful and performance-driven campaigns across a variety of platforms.

You will work closely with the Sales, Creative, and Marketing teams to ensure lead generation focused campaigns are aligned and deliver measurable results. This role is ideal for a motivated and driven marketing professional who thrives in a results-focused and fast-paced marketing team.

Key Responsibilities

Campaign Planning & Execution


* Develop creative and compelling marketing campaign ideas to promote the advertising space in airports to local, regional and national brands.
* Plan and deliver B2B marketing campaigns across email marketing, digital, print, social and other direct marketing channels.
* Coordinate with internal and external teams (sales, design, digital agencies) to ensure campaign assets and messaging are on-brand and on-deadline.

Campaign Performance & Reporting

* Track campaign performance metrics and ROI using excel, CRM systems, and marketing platforms.
* Provide detailed reporting on campaign effectiveness, with insights and recommendations to optimise future activity.
* Regularly present results and performance data to key internal stakeholders.

Sales Alignment & Lead Generation

* Work alongside the Sales Team to ensure marketing activity supports lead generation and sales enablement.
* Work with the design team to develop marketing material and content for use by the sales team.

Brand Development & Strategy

* Develop a strong understanding of airport media and outdoor media trends, competitor activity, and audience behaviour to guide strategic campaign planning.
* Work with CP Media Groups leadership to identify new marketing opportunities across the airport portfolio.

Process & Innovation

* Help continually evolve campaign processes, templates, and workflows for greater efficiency and scalability.
* Keep up to date with marketing best practices, tools, and technologies, suggesting innovative ways to improve campaign performance.

The Package

* Generous bonus structure linked to campaign outcomes
* 33 days holiday + statutory holidays
* Birthday holiday
* Annual charity day
* Flexible working options
* Regular, paid-for team and company social events
* Free parking at head office
* Newly designed purpose-built offices
* Part of the CP Media Group profit-sharing Employment Benefits Trust

You

Youre a self-motivated, ambitious and commercially minded marketing professional with a proven track record of delivering campaigns from start to finish with at least 5 years marketing experience. Youre commercially aware, thrive under pressure, and take pride in producing work that generates real business impact.

You Are

* Comfortable working independently and managing multiple concurrent campaigns
* Proactive in identifying new marketing opportunities
* Analytical, with a data-driven approach to campaign optimisation
* Creatively minded, in both strategy and execution
* Collaborative and confident liaising with stakeholders at all levels

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Seniority level

* Seniority level

Mid-Senior level


Employment type

* Employment type

Full-time


Job function

* Job function

Marketing
* Industries

Marketing Services

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