Virgin Active are committed to changing people's lives for the better through wellness. Our team are dedicated to delivering a unique leisure and relaxation experience throughout all our clubs. All our team members pride themselves on incorporating Virgin Active values and ensuring the highest Brand Standards into their work, so our members can experience the finest facilities and service. We take value in recruiting the very best team members who work behind the scenes to support our clubs in delivering a world class member experience. We are looking for a Head of Digital Marketing to join our Marketing Department.
As Head of Digital Marketing, you’ll define and deliver the digital roadmap across performance marketing, website experience, SEO, and social channels. You’ll lead a high-performing team and agency partners to ensure our digital activity drives both commercial impact and brand engagement.
The Role
1. Own and deliver the UK digital marketing strategy across paid, owned and earned channels
2. Lead performance marketing across search, paid social, display and emerging channels
3. Manage and optimise acquisition performance, ROI and lead generation activity
4. Oversee agency relationships to ensure accountability, efficiency and innovation
5. Lead and develop two direct reports (Social Media Manager and Digital Content Executive)
6. Shape and deliver the digital roadmap aligned to brand and commercial objectives
7. Own website performance, optimisation and user experience improvements
8. Lead SEO strategy across technical, on-page and off-page activity
9. Ensure visibility across evolving LLM and AI-driven search environments
10. Partner with UX, Product and Tech teams to prioritise website enhancements
11. Oversee digital content production across web, social and paid channels
12. Define and guide social media strategy and editorial direction
13. Strengthen brand storytelling and engagement across digital touchpoints
14. Translate performance data into clear actions and recommendations
15. Build dashboards and reporting frameworks with Data & Insights teams
16. Own tracking governance, compliance and digital measurement standards
17. Manage digital marketing budgets effectively
18. Partner with Brand, CRM, Sales and Club Operations to align activity to business goals
19. Champion a culture of experimentation, testing and continuous optimisation
Experience
20. Proven digital marketing leadership within a multi-site consumer brand (fitness, retail, hospitality or subscription preferred)
21. Strong expertise across performance marketing, paid social, SEO, content and digital experience optimisation
22. Track record delivering measurable acquisition growth
23. Experience managing agencies and internal teams
24. Strong commercial mindset with budget ownership experience
25. Confident influencing senior stakeholders
26. Highly analytical and data-driven decision maker
27. Passion for digital innovation and emerging technologies
Our Perks
28. 25 days (excluding bank holidays) annual leave, plus a Celebration Day – and we want you take them
29. Access to Scottish Widows Pension with us matching contributions up 5%
30. Competitive discretionary annual bonus
31. Complimentary Virgin Active membership for you and a buddy. You can also get free membership for your children too, ability to take advantage of our Club V.
32. Private Dental and Healthcare Insurance – your physical health is important, and we want you to have the access to healthcare should you require it.
33. Life Assurance 4x your salary – which we hope you will not need.
34. We want you to love Virgin Active like we do, so you get discounts across Virgin active – everything from guest passes to 50% off PT sessions.
35. You will join Virgin Family - where not only can you communicate with your colleagues across Virgin Group, but also many discounts (including Virgin Atlantic, Virgin Holidays and Virgin Media/O2)
36. Maintaining a healthy diet while at work can be hard, so we offer all our team members 20% off food and drink at our KAUAI branches located in clubs.
37. Managing finances can be difficult, so we offer access to Salary Finance. They can support you with loans and savings plans, as well as help you become a personal finance expert.
38. Mental health is a cornerstone of wellbeing. Our BUPA employer assistance programme is there when you need a helping hand with 4 free counselling sessions.
39. We know finding a new home to rent can be stressful. We partner with Dexters who offer complimentary corporate letting services – meaning no tenant charges.
40. Access to ePoints, offering loads of online discounts to retailers.
41. Always wanted to take that yoga course? Well VA offer discount on all their Academy courses, trained by the very best instructors.