THE ROLE
The Finance Business Partner is the primary financial voice to the Commercial and Sales teams, translating financial performance into commercial insight. This forward‑looking, relationship‑driven role involves challenging assumptions with evidence, building trust quickly with senior stakeholders, and driving the business to move faster and with greater confidence.
What You’ll Be Doing
* Provide proactive financial challenge and support to commercial decisions, including pricing, promotions, channel strategy and new product launches.
* Translate financial data into clear, actionable insight that drives action, not just reporting.
* Own the commercial performance narrative: revenue, gross margin, channel mix, CAC, ROAS and customer‑level profitability.
* Produce weekly and monthly trading analysis, identifying key drivers, variances to plan, and emerging risks or opportunities.
* Support post‑promotion and campaign evaluation, ensuring investment decisions are grounded in financial returns.
* Monitor SKU‑level and channel‑level performance, working with the FP&A Analyst to ensure granular accuracy.
* Lead the commercial input into the budget and reforecast cycles, working closely with Sales and Commercial teams to build credible, bottom‑up plans.
* Own the commercial forecast within the rolling forecast process, ensuring assumptions are current, well‑reasoned and clearly documented.
* Build and maintain financial models that support scenario planning and commercial sensitivity analysis.
* Contribute to the S&OP process with robust commercial and financial data.
* Prepare high‑quality analysis packs and presentations for trading reviews, board updates and ad‑hoc commercial decisions.
* Develop a deep understanding of the commercial model: channel economics, customer contribution, promotional ROI and category dynamics.
* Surface trends and issues proactively – don’t wait to be asked.
* Bring an outside‑in perspective: benchmark performance, identify analogues and stress‑test assumptions.
* Identify and drive improvements in how commercial performance is tracked, reported and understood across the business.
* Work closely with the FP&A team to ensure data integrity and consistency between commercial and central reporting.
* Support the development of scalable, repeatable commercial finance tools and templates.
Qualifications
* Qualified accountant (ACA, ACCA or CIMA).
* Demonstrable experience in a business partnering or commercial finance role, ideally within a consumer goods, FMCG, DTC or similar fast‑paced environment.
* Comfortable working with commercial and sales teams – you understand their language, priorities, and pressures.
* Strong financial modelling and analytical skills, with the ability to structure complex problems and present findings clearly.
* Experience working within a budgeting and forecasting cycle, with ownership of commercial inputs.
* Clear communicator: able to distil complex financial information into concise, compelling narratives for non‑finance audiences.
* Proactive and curious: you seek out insight rather than waiting for questions to be asked.
* Commercially minded: you think like a business owner as well as a finance professional.
* Collaborative by nature: you build relationships easily and are trusted by the teams you work with.
* Detail‑oriented but not detail‑bound: you know when to go deep and when to step back to see the bigger picture.
Working Conditions
This is a full‑time role based at our headquarters in Lewes, East Sussex. Remote work is not available – we require you to work at the office full time.
Benefits
* Discretionary bonus linked to company performance and individual contribution, reviewed annually.
* ESG‑invested pension contributions.
* Private medical insurance with comprehensive care and a 24/7 virtual GP service.
* Medicash plan covering specialist consultations, health screenings, dental, optical and complementary therapies.
* Mintago financial wellbeing support, retail discounts and salary sacrifice schemes for childcare, cycle‑to‑work, gym membership, groceries and tech purchases.
* Annual holiday allowance of 25 days plus bank holidays, plus one wellbeing day.
* Access to continuous training, professional development and complimentary nutrition and workout sessions.
Company Values
* Bravery – Courageous, bold, experimental.
* Integrity – Honest, accountable, ethical.
* Connection – Collaborative, inclusive, open.
* Intention – Purposeful, proactive, focused.
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