An exciting opportunity to spearhead Norican's global strategy, elevate content creation, strengthen brand presence and drive marketing innovation
An exciting opportunity to lead Norican's global marketing strategy, drive content creation, boost reputation, and manage budgets. Oversee digital tool adoption, ensure brand consistency, and support successful campaigns. Collaborate with senior leadership, recruit and develop talent, and enhance internal communication. Join us to shape the future of Norican's marketing excellence
Professional experience & background
* BSc/MSc degree in Marketing or related field combined with a senior marketing leadership track record of minimum 5 years is desired
* Extensive experience with brand management in an b-t-b technical complex environment, identifying target audiences and creating processes for efficient use of Marketing resources
* Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
* Proven ability to build, lead, and integrate effective and lasting marketing management programs within a B2B setting
* Experience with international activities, either from working abroad or from an organization/company with a strong international focus
* Experience with Marketing Strategy development in a business-oriented context and implementation with a clear commercial focus
Responsibilities:
* Driving and overseeing the production of valuable and engaging content for the Norican, and LoB websites, attracting relevant target groups, to generate quality leads
* Developing strategies and tactics to boost Norican’s reputation and drive qualified traffic to the Norican web site
* Establish and maintain open and recurring communications lines with LoB & regional senior leadership
* Anchoring and facilitating global marketing internal communication & best practice sharing • Lead the adoption of digital tools within the global marketing team (CRM, CMS, SEO, PPC)
* Managing the Group marketing budget, creating an overview of regional & Line of Business marketing budgets in order to ensure optimal use of Norican marketing resources
* Ensuring that all marketing materials, campaigns & exhibitions are in line with Norican & power brand identity
* Supporting the global Marketing organization in deploying successful marketing campaigns from ideation to execution
* As part of Norican Marketing leadership participating in developing & executing Group marketing strategy including supporting Norican corporate functions
* Recruit and manage corporate marketing suppliers
* Recruit, manage & develop direct reports and support in global marketing
Specific Tasks:
* Global marketing strategy development, in close cooperation with Brands & regions
* Own & facilitate global marketing calls and communications
* Management progress review including Marketing metrics, web site reports, budgets, etc.
* Tracking and analyzing the performance of local, regional & global campaigns
* Marketing team competency mapping & development
* Website management, review customer journeys & update content and functionality accordingly.
* Facilitate Norican annual marketing budget process
Who Are You?
* Strategic thinking translating into tactical initiatives
* Creativity and ability to challenge and effectively change current practices and ways of operational thinking
* A team builder with an action-oriented and collaborative attitude, who can also act firmly and raise appropriate issues
* Global mind set and X-cultural understanding
* Confidence to build valuable stakeholder relationships
* Resilient & diplomatic with personal authority
* Ability to take ownership and initiative to deliver continuous improvement
What we offer:
Company Pension Scheme
Team Socials
Successful Global Team
Employee Service Awards
Hybrid Working Policy
Additional info:
• Flexible working, based from our Altrincham.
• Innovative, friendly, modern office space.
• Work for an international manufacturing business with opportunity for international travel.
Reasons to join our global team:
We are going through a period of growth with innovative products and solutions, which offers positive challenges and opportunities for your career along with ability to take an already successful business with solid foundations to the next step of its evolution and development.
•Join a successful global business which is undergoing significant change with a strong focus on digitalisation
•We are leading the way in our industry
•Exciting time to join the global team, to drive the business forward
•Conscious corporate company who cares about the planet and has recently signed up to the Science Based Targets Initiative.
Apply for this role
If you're passionate about making a significant impact and driving success, this is the perfect opportunity for you.
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