CRM Marketing Executive
Blackburn
£28-30k
We’re working with a lovely consumer brand with a strong heritage on the lookout for a CRM led Marketing Executive to join their team.
Our Client
A thriving and diverse hospitality business, they have a strong focus on their people and culture, and a large number of staff who have been with them for a long time. Predominantly an office based role.
The Role
You’ll be supporting a Marketing Manager, helping to deliver a new CRM and data collection programme to reach customers directly. You’ll draft regular email campaigns to their customer database for their brand as well as individual sites within the business, developing and building on the data they have, analysing and segmenting where appropriate. You’ll also manage online review platforms and their centralised resource website, regularly updating and developing new content, along with copywriting for a multitude of purposes.
You
You’ll have a minimum of 1 years’ marketing experience, either from an inhouse or agency role. You’ll have had some experience working on email marketing and CRM systems – it doesn’t need to be extensive, but you must have the desire to delve further into these areas. Strong attention to detail is needed, as well as the ability to analyse and interpret data to inform marketing decision making and your own ideas for improvement of campaign results. Good level of IT skills needed including Excel, as well as copywriting skills.
What’s in it for you
* 33 days annual leave
* Discounted accommodation, food and drink
* Pension & Life assurance
* Enhanced maternity and paternity pay
* Employee Assistance programme
* Health cash plan with access to discounted perks
* Free parking
Our Commitment to Diversity
We are committed to improving diversity, equity and inclusion within the sectors we serve. We encourage applications for this role from all backgrounds and communities and offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and any other protected status. Should you require any reasonable adjustments at any point in the recruitment process we are very happy to discuss and work with you to accommodate these.