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Full Job Description
Digital Marketing Manager
Business based in Dudley - Hybrid Role
T2M is currently working alongside a leading manufacturer of industrial products and services to help them recruit a Digital Marketing Manager.
As a Digital Marketing Manager, you will be responsible for leading a central marketing team to deliver high-impact digital campaigns that enhance brand awareness, drive website traffic, and generate leads. You will collaborate with key internal and external partners and report directly to the Group Sales Director.
Responsibilities include:
* Lead the day-to-day operations of the digital marketing team.
* Manage and mentor the central marketing team to improve performance.
* Manage new product launches and pricing strategies.
* Oversee and execute digital campaign strategies alongside the Marketing Executive.
* Maintain and develop the group’s website portfolio.
* Drive PPC and SEO efforts in collaboration with Paid Search Analysts.
* Oversee social media content and strategy.
* Create innovative campaign flows to boost lead conversion and remarketing performance.
* Perform SEO analysis.
* Manage supplier and agency relationships, ensuring ROI targets are met.
* Work closely with the CRM team to streamline processes.
* Manage the exhibition calendar and event-related activities.
Requirements for success:
* Proficiency in MS Office and digital marketing tools/platforms.
* Experience in manufacturing or fast-paced business environments.
* Experience with both digital and traditional marketing strategies.
* Degree in Marketing, Journalism, or similar, or equivalent experience.
* Confident leader who thrives in a fast-moving, collaborative environment.
* Strong communication skills.
* Excellent writing, content development, and editing skills.
* Customer-focused with strong relationship-building abilities.
* Highly organized, self-motivated, and results-oriented.
* Ability to work independently and as part of a team.
This role is based at their offices in Dudley, with two days of remote working.
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