Job Details
Description
Who We Are
Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to 'my imagination' in Arabic, KAYALI provides a modern fragrance experience inspired by Mona's rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world's most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles.
Our Mission
To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.
Summary
KAYALI is looking for an experienced and entrepreneurial E-Commerce Manager - EU/UK to drive the growth of our online business across the region.
This role is responsible for developing direct-to-consumer sales through our brand website while also accelerating online performance with our retail partners. The ideal candidate combines strong digital trading expertise with operational rigor and cross-functional leadership.
Based in the UK, this person will act as the regional e-commerce lead, working closely with our Global E-Commerce team at HQ and serving as the key point of contact for local operational partners.
Key Responsibilities
E-Commerce Growth & Trading (DTC Website)
• Own regional online sales performance (revenue, conversion, AOV, traffic, retention).
• Localize and execute the global e-commerce strategy for the EU and the UK.
• Manage the regional commercial calendar in alignment with HQ.
• Optimize onsite merchandising, product launches, and promotional activity.
• Monitor KPIs and provide actionable insights to improve performance.
Retailer E-Commerce Development
• Drive online growth with key retail partners (e.g., Sephora, department stores, specialty retailers).
• Collaborate with retailers on digital activations, launches, and visibility.
• Ensure best-in-class brand presence across retailer.com platforms.
• Analyze sell-out performance and identify growth opportunities.
Operations & Customer Experience
• Act as the primary contact for the regional 3PL partners.
• Oversee fulfillment performance, SLAs, stock management, and returns.
• Coordinate closely with the Customer Service team to ensure excellent customer experience.
• Proactively identify and solve operational issues impacting online sales.
Cross-Functional & Global Collaboration
• Partner closely with Global HQ E-commerce team:
o E-Commerce Director
o Growth Marketing Manager
o E-Commerce Product Manager
o CRM Manager
o UX/UI Designer
• Provide regional market insights and feedback to inform global initiatives.
• Ensure seamless implementation of global tools, campaigns, and platform updates in Europe.
Requirements
Profile & Qualifications
• 5-8+ years of experience in e-commerce, preferably in beauty, fragrance, or premium consumer brands.
• Strong experience managing DTC websites (Shopify or similar platforms preferred).
• Proven track record of driving revenue growth in the European region.
• Experience working with major beauty retailers and their digital platforms.
• Solid understanding of digital marketing, CRM, and performance KPIs.
• Experience managing 3PLs and customer service operations.
• Strong analytical mindset and data-driven decision-making.
• Excellent project management and cross-functional communication skills.
• Ability to operate both strategically and hands-on in a growing brand environment.
What We're Looking For
• Entrepreneurial spirit with strong ownership mentality.
• Commercially driven and performance-oriented.
• Detail-oriented with strong operational discipline.
• Comfortable working in a fast-paced, international environment.
• Passion for fragrance, beauty, and brand building.