Role: Consumer Growth & Intelligence Manager
Contract: Permanent
Salary
Shift pattern:
Closing Date
Recruitment Partner: Matthew Nelligan
What you'll be doing
A dynamic and commercially-minded consumer strategist, the Consumer Growth & Intelligence Manager plays an important role in promoting consumer understanding into brand and commercial decision-making. Reporting into the Head of Consumer Growth, Analytics and Intelligence, you will activate insight across the marketing growth framework. You will translate consumer understanding and behaviour into bold brand actions, and strengthening brand equity through sharp, relevant stimulus.
You will blend traditional and new digital / tech research approaches to deliver clear, relevant insights that fuel growth. With a grasp of consumer needs and brand levers, the manager will help develop frameworks and narratives that create strategic clarity and commercial impact. You will sit at the heart of our brand growth framework and ensures that the team embeds consumer intelligence across brainstorming, generation, creation and activation.
Key responsibilities
Translate consumer insight into compelling brand and commercial narratives that create action
Activate consumer understanding across marketing pillars (Ideation, Generation, Creation & Activation)
Partner with brand and commercial teams to embed consumer intelligence into strategic planning
Support the development and evolution of frameworks aligned to brand growth levers
Screens and qualify new ideas, balancing creative inspiration with commercial viability
Synthesises multiple sources of consumer data into clear, actionable recommendations
Champions brand strength as a lever for market share growth, linking insight to equity performance
Delivers fresh stimulus and inspiration to teams, grounded in consumer behaviour and brand relevance
Supports the Head of Consumer Growth in finding, creating and deploying new and modern methodologies and tools
Collaborates cross-functionally to ensure insight is integrated into decision-making processes
Drives continuous learning by capturing what works, what doesn't, feeding this into shape future strategic direction
Ensures all activities comply with industry standards
Where feasible attends industry events, and networking functions to build visibility and credibility
Influences cross-functional teams with clarity and impact
Supports budget management and spend, ensuring we continually get the best value from our spend
What you'll need to have (our must-haves)
Ability to integrate and synthesise multiple sources of insight & data, translating these into tangible learnings & recommendations
Proven experience in consumer insight, brand strategy, or marketing—ideally within beauty, luxury, or FMCG sectors
Strong ability to translate consumer data into clear, commercial recommendations
Experience working with brand equity frameworks and understanding their commercial impact
Skilled in synthesising multiple data sources into cohesive narratives
Excellent storytelling and communication skills, with the ability to influence across teams
Comfortable working in fast-paced, ambiguous environments with a bias for action
Collaborative mindset with experience working cross-functionally
Passionate about consumer behavior, brand growth, and the future of beauty
Confident, curious, and commercially astute
Resilience and flexibility in a fast-changing global retail and consumer landscape
Rewards designed for you
Boots Retirement Savings Plan
Discretionary annual bonus
Generous employee discounts
Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
There's lots more in our benefits and discounts, MyBoosts - there to give you that little lift in your everyday. Find out more at Exclusions may apply; eligible roles only. Please note that any salary estimates provided on third-party sites are not endorsed by Boots and may not be accurate.
About The Boots Group
The Boots Group is a trusted leader in healthcare, pharmacy and retail, operating across 11 countries - including the UK, Ireland, Thailand and Mexico. The Boots Group brands - including Boots, Boots Opticians, No7 Beauty Company, Farmacias Benavides and Alliance Healthcare - are trusted and well recognised healthcare and beauty businesses, serving millions of customers and patients every day in communities around the world. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.
What's next
If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check.
Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.
We hope to hear from you soon.
Be Brilliant with Boots.