The overall purpose of this role is to create, develop and implement demand generation strategies and marketing campaigns, which generate leads and deliver revenue for the Company in line with defined targets. Key Responsibilities of a Marketing Communications Specialist * Demand Generation * Content and Communications * Campaign Creation and Management * Data and Analytics * Finance, Forecasting and Reporting Key Competencies of a Marketing Communications Specialist Essential * 5+ years’ experience in B2B demand generation including experience with outbound marketing and inbound lead generation. * Demonstrable success in driving sales pipeline growth and revenue through integrated campaigns. * Proficiency in sales and marketing technologies – marketing automation, CRM, social media management, and analytical platforms. * Demonstrable campaign success using ABM, event marketing, digital marketing, SEM, email marketing, and marketing automation. * Highly adept at copywriting with ability to create engaging marketing content. * Experience of collaborating with international vendors and teams. * Strong analytical skills with ability to use data to inform decisions and strategy development. * Degree in marketing or related field. Desirable * Good working knowledge of Google AdWords, GA4, Salesforce, Pardot, Canva, Asana, Adobe, Creative Suite. * Knowledge ...