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Salary Package: Competitive base salary plus large company benefits, a broad flexible benefits scheme, and paid-for volunteering days a year
Hours: am – pm Monday – Friday
Contract Type: Permanent
Interview Process: -stage process
Why SCC?
* An inclusive workplace
* Excellent package: solid basic and company benefits
* Hybrid working & core hours in line with role requirements
* Career development and lifelong learning opportunities
* Opportunity to join Europe's largest privately-owned IT Company
Role purpose:
This exciting role will be responsible for planning, designing, executing, and reporting marketing campaigns across various digital channels, aiming to generate quality SQLs and sales margin growth.
This role involves understanding target audience needs, evaluating competition, and working closely with Software and Security Business Unit Leads to develop and execute go-to-market plans.
Key responsibilities:
* Execute marketing plans through coordination and ownership of funnel-based campaigns, creating content for social media, websites, thought leadership, advertorials, industry publications, digital content, case studies, and webinars. Also involved in managing relevant events.
* Collaborate with the Head of Digital Marketing, team members, and stakeholders to identify ICPs and create integrated campaigns to attract new customers, foster repeat business, and generate high-quality SQLs.
* Contribute to demand generation by developing engaging content in coordination with subject matter experts and product management.
* Define campaign goals and KPIs, manage timelines, and ensure timely execution.
* Analyze campaign effectiveness and adjust strategies accordingly.
* Report campaign progress and results to stakeholders.
* Work with the Head of Digital Marketing to develop strategic campaign plans that contribute to sales pipeline and margin growth across the UK.
Skills and experience:
* Proven experience in B2B Digital Marketing, especially within the Software and Cyber Security Market.
* Proficiency in platforms such as Dotdigital, Google Analytics, Microsoft Dynamics, and BB Social Marketing Platforms.
* Strong understanding of Digital Marketing Channels and Principles.
* Excellent communication, collaboration, and project management skills. Ability to work across departments to develop clear marketing strategies for the Software and Security business unit.
* Comfortable reporting campaign effectiveness to stakeholders and suggesting optimizations.
About You
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