Do you have strong research and analysis skills?
Are you passionate about people, brands and the interaction between the two?
Are you actively interested in a career in commercial market research?
If so, then this could be the role for you.
About the client
Our client is a boutique insights and planning agency, specialising in qualitative techniques. They deliver high quality and inspiring insight to help their clients discover challenges, understand implications and inspire solutions to plan and develop brands, communications and products. Their speciality is in gaining deep qualitative consumer understanding to help their clients achieve more.
Their work takes place across the UK, Europe and beyond – their aim is to always deliver actionable and strategic insight in a clear, effective and imaginative way, with output including consumer collages, film and co-creation work.
A typical day would be:
Research design
1. Input into proposals, discussion guides and stimulus following a brief from team members or a client
2. Independently and with a team member, draft pre-task activities for both online and offline research
Fieldwork
3. Independently conduct a range of qualitative research methodologies including discussion groups, in-depth interviews and accompanied shops
4. Set up, manage and moderate online qualitative communities, involving probing and interacting with participants, digitally
Analysis
5. Draft and write-up top line reports post-fieldwork
6. Contribute to sections of debrief presentation
7. Select key quotes from fieldwork notes to support analysis / insights
8. Present sections of debriefs to clients, or with smaller projects present all findings
Project Management
9. Play a vital role in supporting the team throughout all aspects of projects (from proposal to debrief)
10. Put together project schedules
11. Organise recruitment for fieldwork, including briefing recruiters, handling day-to-day questions and queries
12. Be comfortable ‘managing a market’ either UK or internationally, including carrying out / viewing fieldwork, briefing moderators in other markets or working with team in UK, liaising with clients
People Management
13. Work alongside and support other team members at all stages of research
14. Support freelance team members, including briefing them and working alongside them for analysis/write-up
Beyond research
15. Contribute interesting and relevant think pieces to be published on LinkedIn and the website
16. Inform other team members of business news (whether in retail, tech, FMCG), including new relevant information for our clients
17. Research relevant networking and industry events to attend (add to on-going networking excel doc)
18. Participate in new business brainstorms
19. Attend training courses / client conferences where possible
20. Keep attending online webinars to keep us up to date and sharing findings with the team
The ideal candidate’s personality and qualifications:
21. You will have a firm understanding of the qualitative market research environment from your degree or prior internship
22. You will be a confident and proactive individual who is looking to build experience in a small but growing research agency
23. Passionate about people, brands and the intersection between the two
24. Working directly with the founder and another senior team member you will thrive in a flexible environment, which provides a significant opportunity to shape your career development
25. Strong analysis and interpretation skills
26. Experience or an interest in FMCG, retail and technology