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Clinetix, Bothwell, Scotland, United Kingdom
Overview of Position
Responsibility for the development, creation, and scheduling of high-quality content that is on-brand and engaging across the social media platforms of our three companies. The focus is on organic content creation to support the brand identity, concurrent marketing campaigns, and promote the clinic, brand, and directors as thought leaders in the field.
Responsibilities
* Develop and implement an organic social media content plan aligned with our brand identity and goals.
* Create high-quality video, image, and written content for Instagram, Facebook, YouTube, and TikTok.
* Plan, shoot, and edit engaging Reels, Stories, and short-form video content.
* Work closely with the team to capture behind-the-scenes clinic and training moments, patient and student testimonials, and expert insights.
* Monitor trends in aesthetics, medical training, and social media to keep content fresh, innovative, and relevant.
* Engage with our audience, respond to comments and messages, and foster a strong community presence.
* Track and report on organic social media performance, using insights to optimize future content.
* Maintain and organize social media platforms and related digital data.
Requirements
* Proven experience in social media content creation, ideally in wellness and healthcare.
* Strong skills in video creation, editing, and photography (familiarity with tools like CapCut, Canva, Final Cut Pro, Adobe Premiere, or similar).
* Deep understanding of Instagram, Facebook, YouTube, and TikTok algorithms and best practices.
* Ability to plan and execute content independently while collaborating with the team.
* Creative mindset with a keen eye for branding, aesthetics, and storytelling.
* Strong copywriting skills for engaging, professional, yet friendly captions.
* A passion for aesthetics, education, and helping people feel confident in their own skin.
Benefits
Salary: From £25,000 per annum, depending on experience. Higher salaries are available for candidates with more experience and proven impact. Exceptional candidates with 3+ years’ experience can expect a competitive offer reflecting their expertise.
Additional Information
* Seniority level: Entry level
* Employment type: Full-time
* Job function: Healthcare Provider
* Industry: Mental Health Care
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