As Creative Lead, you will collaborate with our New Business and Client Services teams to conceive and develop social-first, creative campaigns and concepts for On The Tools. Our client base covers a range of renowned brands within the world of trade and construction, as well as relevant consumer brands.
This is a hands-on role that will also see you working with our design, social and production teams, who are all focused on creating the best social media content in construction.
Your primary responsibilities will be to drive a team of key contributors to develop social-first campaign proposals, including campaign strategy, ideation, design and copywriting, making sure that data and insight have been fully explored, and used to support proposals. You will form part of the pitch team and will be required to present your ideas to our clients and partners, both face-to-face and on video calls.
Responsibilities
* Understand, interpret, and challenge client briefs with a strategic, data-driven approach.
* Lead creative sessions, ensuring all contributors align to develop clear, results-focused campaign strategies and concepts.
* Use insights and data to strengthen ideas, ensuring creative decisions are backed by evidence.
* Ideate and craft compelling copy, from campaign headlines to long‑form scripts and brand messaging.
* Oversee creative development across various formats, video, animation, social, and written content, ensuring excellence from concept to execution.
* Manage and coordinate campaign creatives, ensuring all deliverables meet deadlines and exceed.
* Charismatically present ideas in face-to-face client meetings, bringing concepts to life with confidence and storytelling.
* Direct internal teams to produce visually engaging and strategically sound pitch decks.
* Conduct creative workshops and collaborative sessions with clients as needed.
* Ensure clarity of vision across all stakeholders, briefing producers, scriptwriters, editors, and account.
* Evaluate creative outputs before client submission, maintaining high standards in video, animation, and copy.
* Seek client feedback and performance results to refine and improve future campaigns.
* Balance creativity with commercial awareness, ensuring campaigns deliver tangible business results.
* Stay immersed in social media trends, developments, and cultural shifts, proactively identifying opportunities to win in the space.
* Contribute to case studies that showcase the impact of our work and reinforce our reputation.
* Continuously refine creative processes to enhance efficiency, innovation, and client satisfaction.
* Collaborate with internal teams on treatments, briefs, and scripts, ensuring alignment and creative.
Must hold a full UK drivers license and have access to a car for travelling to and from client meetings & have a right to work in the UK.
Notice Period: 8 weeks following successful completion of probation
Salary: From £32,000 (Based on experience)
Please note this job description is non-contractual and may be amended from time to time.
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