About the Sports Organisation:
This sports organisation based in Yorkshire is entering an exciting period of growth and transformation, with ambitious plans to strengthen its commercial performance, grow its audience, and enhance supporter experiences across every touchpoint.
With a clear long-term vision and significant opportunities ahead, the organisation is investing in its marketing function to drive a more digital-first, insight-led and commercially focused approach.
As Head of Marketing, you will play a central role in shaping that evolution and supporting the
organisation's next phase of growth.
The Impact You'll Make:
This sports organisation is looking for a Head of Marketing to lead its marketing strategy and delivery, driving audience growth, fan engagement and commercial performance.
This role will be central to the organisation's commercial transformation. As Head of Marketing, you will help modernise how it engages audiences, drives revenue and builds long-term relevance, supporting wider ambitions for growth both on and off the field of play.
The role combines strategic leadership with strong commercial instinct and operational discipline. From long-term planning through to campaign delivery, you will ensure marketing activity supports wider commercial objectives, strengthens audience engagement and delivers measurable impact across key revenue streams.
Key Responsibilities:
* Define and deliver an integrated marketing strategy aligned to commercial and brand objectives.
* Lead the development and execution of campaigns that drive awareness, engagement, attendance and revenue.
* Oversee brand positioning, messaging and marketing communications across all channels.
* Drive audience growth through digital marketing, CRM, personalisation and data-led marketing initiatives.
* Help shape the Club’s digital roadmap, including customer engagement platforms, website development and app evolution.
* Support revenue growth across ticketing, memberships, hospitality, retail, partnerships and non-sporting events through targeted marketing strategy and execution.
* Champion a fan-first culture across the Club, ensuring supporter insight informs planning and decision-making.
* Own and embed clear planning frameworks, campaign calendars and reporting processes across the department.
* Lead and develop the marketing team, creating a high-performing and collaborative environment.
* Build strong relationships with stakeholders across the organisation to support delivery of key objectives.
Your Skills and Experience:
* Proven experience in a senior marketing role within sport, FMCG, entertainment, retail, hospitality or another consumer-facing sector.
* Strong track record of delivering integrated marketing strategies that drive audience growth and commercial performance.
* Experience across brand, digital marketing, CRM, campaign planning and performance marketing.
* Strong understanding of customer journeys, engagement strategies and conversion optimisation.
* Commercially minded, with the ability to connect marketing activity to business outcomes.
* Experience using data, insight and reporting to inform decision-making.
How to Apply:
If this role is of interest, then please press the apply button and include a copy of your CV.
The Executives in Sport Group have partnered with this sports organisation to appoint a Head of Marketing. All direct applications and CV's will be forwarded to The Executives in Sport Group.
We ask that applicants complete our diversity monitoring form. You are not obliged to answer any of these questions but the more information you supply, the more effective our monitoring will be.
All information supplied is anonymous and will not be viewed by recruiting managers.
https://forms.cloud.microsoft/e/N1DQjgeHdP (Please copy and paste into your browser)
Please note that due to the volume of applications received, we are unable to provide specific feedback on unsuccessful applications.