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Global Brand Marketing Manager (12 month FTC), Hemel Hempstead
Client: Mothercare PLC
Location: Hemel Hempstead, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Views: 1
Posted: 23.05.2025
Expiry Date: 07.07.2025
Job Description:
Mothercare Global Brand is searching for a Global Brand Marketing Manager to join the team on a Fixed Term Contract basis.
This individual will partner with the Global Brand team to lead the global brand marketing planning process, brief and deliver seasonal plans, creative assets, franchise guidelines, and measure results. You will liaise confidently with Franchise Partners to ensure their needs are incorporated into the planning process and maintain global brand consistency. Ensure brand guidelines and tone of voice are always upheld.
Responsibilities
* Leverage consumer insights to develop compelling marketing plans that drive MGB business growth and franchise partner profitability.
* Lead the marketing planning process across brand and product categories, ensuring plans align with brand strategy and business goals.
* Brief internal teams, freelancers, and agency partners on time to ensure quality work per the go-to-market process and deadlines.
* Collaborate cross-functionally to develop inspiring, clear briefs leading to exceptional creative development and implementation guidelines.
* Engage with franchise partner marketing teams to understand their consumers and business, supporting their marketing strategies.
* Develop seasonal brand events and selling tools to influence assortment planning and overall order book.
* Measure campaign results, report findings, and implement learnings.
* Inspire, coach, and manage direct reports, offering training and performance management as needed.
* Uphold brand guidelines and promote brand knowledge across the business.
Knowledge and Skills
* Experience using consumer insights and data to inform marketing planning.
* Integrated marketing planning across retail, ecommerce, social media, and PR.
* Trade, franchise, or distributor marketing experience, preferably globally.
* Creative, commercially-minded, with a passion for both art and science.
* Results measurement, reporting, and action planning skills.
* Strong leadership, empathy, and team management abilities.
* Effective influencing skills—note this role does not have DTC accountability.
* Excellent written and verbal communication skills.
* Knowledge of global brand go-to-market processes.
* Enthusiasm for our products, brand, and business potential.
* Marketing qualification such as CIM preferred.
What We Offer
If you're considering a career change, why not explore opportunities within a global business based in the UK? Working from our new Head Office in Apsley, you'll reach families and franchise partners worldwide.
Our teams span product design, finance, people management, and more, providing unique experiences and opportunities to grow your career. Interested in learning more? Visit our website at https://www.mothercarecareers.com/.
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