* Procure and assimilate consumer behavior into insights within the context of the sub-region a consumer profiles to drive unified sell-thru plans
* Maximize ROI on future activities by measuring and optimizing marketing campaigns, promotions performance and sell-thru.
* Anticipate and discover competitor´s activities, and adjust retail marketing programs to counter.
* Work with subsidiaries to analyze the partner’s existing marketing capabilities in order to recognize and execute on specific local needs
* Collaborate with World Wide and EMEA Channel and Local teams to develop marketing plans, inclusive of Digital, addressing upcoming selling seasons and industry trends.
* Gather and synthesize data from retailer partners, and industry resources to form actionable learnings and tactics.
Marketing Planning
* Work with subsidiaries to help create medium and long-term execution plans in line with seasonal plannning to maintain retail channel momentum through the product life cycle and follow the key retail selling seasons
* Guide subsidiaries to anticipate needs of the selling seasons and industry trends and deliver feedback to support
* Drive creation and review of key ROB processes within sub region
* Drive local alignment to WW seasonal planning guidelines that delivers readiness and execution in market.
Marketing Execution
* Drive subsidiary execution & seamless integration between Category, Sales & Retail Services
* Drive consistent Channel Marketing (EPIC) Execution that achieves required goals and aligns with Corp guidance and aligning any required changes with corporate Channel Marketing
* Provide product and marketing expertise while optimizing for the subsidiaries objectives in order to increase partner trust
* As necessary, translate category management plans for subsidiaries, and coordinating marketing efforts at the local level between sales, category management, and internal support teams (visual merchandising, field labor & training, and Digital) to drive successful execution of retail programs, training, promotions, and events.
* Use results of analysis to learn from execution success and failures and share this with subsidiaries
Business Operational Excellence
* Work with subsidiaries to maintain budgets and maximise ROI
* Demonstrate creativity and entrepreneurial behavior while staying on strategy
* Ensure countries are aligned with PC Aisle LOB KPIs, inclusive of Digital.
* Work the Labour and Evangelism leads to drive excellence in field reporting and analysis for PC Aisle products
Experiences Required: Education, Key Experiences, Skills and Knowledge:
* Marketing/Business Bachelors Degree– MBA preferred
* 4+ years relevant experience in Retail/Channel Marketing/Marketing/Retail Sales
* Proven success at marketing and execution planning – particularly with Consumer Technology products
* Strategic business planning
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