We're seeking a Senior Strategist to own end-to-end strategic website engagements while also supporting ongoing growth programs for retainer clients. This is a hybrid strategy + execution role at the intersection of website strategy, HubSpot expertise, and hands-on performance delivery.
In this role, you will shape high-impact website initiatives from discovery through launch and help retainer clients improve UX, content, SEO, and conversion performance month over month.
Joining at an exciting time as we scale our operations and expand into new markets, you'll be part of a series of strategic hires strengthening our capabilities and accelerating our growth trajectory.
What You'll Do
Website Strategy:
* Lead client kick-off calls to extract business goals, audience insights, and positioning
* Develop conversion-driven website strategy and information architecture
* Conduct keyword research to inform page-level SEO/AEO targeting
* Define user journeys and conversion triggers that drive pipeline
* Collaborate on UX and page strategy before design/content phases
* Review designs and content to ensure alignment with strategic recommendations
* Advise clients on optimal HubSpot use
Retainer Client Support:
* Conduct UX, content, and SEO audits of client websites
* Create and execute content marketing strategies
* Provide ad hoc HubSpot guidance (for example: portal set‑up and use audits, best practice recommendations, workflow set‑up)
* Deliver hands‑on work: keyword plans, SEO improvements, conversion optimisation
* Collaborate with client‑facing strategists on overflow tasks
What You Bring
Experience:
* Background in UX, CRO, or content strategy with proven website architecture planning experience
* Strong technical understanding of modern CMS/CRM ecosystems and marketing automation platforms (HubSpot experience a plus)
* Agency experience with budget awareness, time tracking, and multi-project delivery
* Experience within B2B marketing
* Track record of leading client presentations and training sessions for non‑technical audiences
* AI pioneer mindset - enthusiasm for AI, a hunger to learn, and a drive to continually improve our use of intelligent tools and processes, with proven experience applying AI and automation to enhance workflows, content, or digital performance in a previous role
Technical Skill:
* SEO/AEO Tools: Ahrefs, Google Search Console, Google Analytics
* Collaboration Tools: FigJam for sitemapping and strategy planning
* AI & Automation: Working knowledge of CustomGPTs, LLM‑based tools, and willingness to explore automation platforms (Pipedream, Zapier, Make)
Strategic Capabilities:
* Systems‑thinking approach with ability to translate audience insights into structure and messaging
* Strong analytical skills to interpret data and define actionable recommendations
* Ability to consult on process optimization and identify leading/lagging performance indicators
* Understanding of conversion triggers, user journeys, and go‑to‑market strategy
* Knowledge of GDPR, ISO compliance standards, and data privacy regulations
Desirable:
* Degree in UX Design or related field
* HubSpot certifications (Implementation, Revenue Operations, Platform Consulting, Data Integrations, Salesforce Integration)
* Previous HubSpot use, management or advisory experience, specifically;
o HubSpot CMS (Content Hub): HubDB, dynamic content, redirects, GTM/GA4 integrations, cookie banners
o HubSpot Platform: APIs, webhooks, data integrations (conceptual understanding sufficient)
What Success Looks Like
* Delivery of clear site structures that balance user experience, conversion objectives, and search performance through effective discovery and strategic planning
* Measurable improvements in website performance for clients through strategic recommendations on user journeys, page hierarchy, and conversion optimisation
* Consistent production of well‑researched information architectures informed by keyword analysis, user behaviour data, and competitive insights rather than assumptions
* Strategic audits that identify high‑impact optimisation opportunities with clear prioritisation and actionable recommendations clients can implement
* Efficient project planning and delivery with minimal scope creep achieved through thorough upfront strategy work that anticipates requirements and defines clear boundaries
* Strong client relationships built through consultative guidance that helps clients make informed decisions without requiring technical platform knowledge
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