Job Type –Full-time, Permanent
Location –Central Support, Hemel Hempstead with some travel to parks
What we need, in a nutshell:
This is an exciting new role where you’ll lead the creation and delivery of integrated brand and seasonal campaigns that build fame, distinctiveness and long-term brand value for Away Resorts. Sitting at the heart of the brand, you’ll set creative direction, shape strategy and ensure flawless execution across all channels—keeping work insight-led, on-brand and commercially focused. This role ideally suits someone who combines big-picture thinking, creative instinct and sharp delivery, with the ability to bring people with them and make ideas land at pace.
Who are we?
We are a dynamic and growing company, shaking up the Great British holiday. With 27 amazing UK resorts, we pull out all the stops and add the bells and whistles to give our guests the holiday of a lifetime.
What you’ll be doing:
If you can match the skills, experience and qualities listed below, we’d love to hear from you:
1. Lead the overall development of the Brand Strategy and activation of the Master Brand across all touchpoints. Build out the Park format framework, the associated customer offer and champion a consistent customer experience for each unique format
2. Own the annual brand and campaign calendar, aligning seasonal, brand and tactical activity across holidays and holiday home sales
3. Lead end-to-end campaign delivery—from insight, briefing and creative development through to execution, optimisation and evaluation
4. Use consumer insight, market trends and performance data to shape campaign strategy and identify opportunities for brand growth
5. Develop big, distinctive campaign ideas rooted in the Away Resorts brand platform and customer insight
6. Act as brand guardian, ensuring consistency in tone of voice, creative quality and storytelling across all channels and audiences
7. Ensure seamless integration of campaigns across paid, owned and earned channels, working closely with performance marketing, CRM, digital and PR teams
8. Own media and PR strategy in partnership with agencies, ensuring effective planning, optimisation and commercial impact
9. Create clear, inspiring briefs that define emotional direction, objectives, timelines, budgets and success measures
10. Lead campaign performance tracking, insight generation and reporting, using learnings to optimise future activity
11. Support evolution of the brand strategy, translating insight and performance into actionable recommendations and innovation opportunities
12. Manage creative development with internal teams and agencies, ensuring high-quality, distinctive output delivered at pace
13. Develop and manage strategic brand partnerships from sourcing and negotiation through to activation and performance measurement
14. Deliver partnership-led campaigns that extend reach, strengthen relevance and drive commercial value
15. Act as the primary contact for key partners, ensuring strong relationships and mutual value delivery
16. Oversee crisis communications in collaboration with PR agency, protecting brand trust and reputation when needed
17. Manage marketing budgets with strong commercial discipline, ensuring effective ROI and alignment with trading goals
18. Partner with finance and commercial teams to balance brand building with short-term performance needs
19. Line manage and develop the in-house creative and marketing team, setting clear direction, priorities and expectations
Skills, experience and qualities you’ll need:
20. 5+ years’ senior marketing experience in brand, integrated campaigns or creative leadership
21. Proven track record of delivering end-to-end campaigns and managing creative agencies
22. Strong experience across paid, owned and earned channels (media, social, PR, CRM, digital)
23. Confident managing budgets, forecasting and driving commercial accountability
24. Experience with brand tracking tools and campaign performance measurement
25. Strong background in brand strategy, positioning and integrated campaign delivery
26. Experience building and delivering brand partnerships from concept to activation
27. Commercially sharp, with ability to interpret data and optimise for ROI and growth
28. Confident operating at senior stakeholder level across marketing, finance and operations
29. Experienced people leader, with a track record of developing high-performing teams
30. Strong creative judgement and confidence to shape and challenge great work
31. The ability to turn strategy into clear, energising direction
32. A joined-up mindset—thinking end-to-end, not channel by channel
33. Balance between brand building and commercial delivery
34. Strong organisation, pace and decisiveness
35. Natural collaboration and the ability to align multiple stakeholders quickly
36. A belief that great creative and strong commercial results go hand in hand
It’s the icing on the cake, but not essential if you have experience in the leisure and hospitality sector.
It’s about your values too. We have a can-do, people-centred ethos at Away Resorts, and we look for certain qualities in our team members. Have a read about it and see if you fit the bill.
What we can offer you:
This is a chance to use and stretch your skills set and build your career in one of the fastest growing and most exciting holiday companies in the UK. Additional benefits include:
37. Bonus Scheme
38. Enhanced Family Benefit
39. Life Insurance
40. Discounts on Away Resorts Holidays
41. On Park Discounts
42. Awards and Recognition