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Nigel Wright Group is working with Paulig on this search.
Purpose of the position
Jack Links is a family-owned and value-driven business dedicated to crafting protein-packed snacks loved by consumers worldwide. Their brands include some of the fastest-growing and most innovative protein snack brands such as Jack Link's, BiFi, and Peperami.
We are seeking a Senior Brand Manager UK to oversee the growth of the Peperami brand in the UK and Ireland. Responsibilities include co-developing and executing the brand marketing plan, leading consumer-led initiatives to increase brand relevance and penetration, and supporting sales initiatives. The role reports to the Head of the Peperami brand.
Responsibilities
* Develop and implement brand strategy and positioning, assessing effectiveness.
* Create marketing plans to meet brand and commercial objectives.
* Manage annual brand plans and communication strategies, including ATL & BTL campaigns and media.
* Lead NPD launches, collaborating with R&D and operations to ensure timely delivery.
* Work with Category management, Shopper, and Sales teams to develop consumer-centric propositions and communications.
* Participate in the cross-functional Country Business Team (CBT) and Marketing & Sales Team to achieve commercial targets.
* Support Shopper Marketing & Sales teams with market, brand, and product insights.
* Analyze market and consumer data to inform future growth strategies.
* Manage marketing budgets within set guidelines.
* Benchmark against competitors and market best practices.
Experience
* Over 7 years of FMCG marketing experience, focusing on brand management, including communications, portfolio management, and launches.
* Project management and cross-functional teamwork skills.
* Proven experience in ATL and BTL campaigns, including digital and social media, and media planning.
* Track record of successful NPD launches, sales growth, and market penetration.
* Market knowledge of the UK (and Ireland) FMCG environment.
* Strong planning, prioritization, and business insight skills.
* Ability to identify drivers, manage complexity, and execute strategic initiatives.
* Excellent communication skills and influence abilities.
* Self-motivated, resilient, and agile.
Skills
* Brand management and development.
* Media and communication management.
* Experience working with external agencies, including negotiations and budget control.
* Insights analysis and actionable results.
* Collaborating with Sales, Category Management, and Shopper Teams to commercialize propositions.
* Experience with major FMCG brands.
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