🚀 CRO Specialist – Lead Gen & eCommerce | £70K DOE + OTE | Leeds (Office Based)
Smile White | Landmark Office, Leeds LS11
Are you obsessed with performance, data, and driving real revenue growth? Ready to make your mark with one of the UK’s fastest-growing dental brands?
Smile White is on the hunt for a world-class Conversion Rate Optimisation (CRO) Specialist to supercharge our online performance and help us dominate the market.
đź’Ľ About the Role
We're a lead generation powerhouse, and this is a crucial hire. You'll play a pivotal role in bridging the gap between Google Ads conversions and actual revenue, optimising every touchpoint in the funnel to increase lead-to-sale conversion rates.
You'll work very closely with our Managing Director and report directly to the Marketing Director, taking full ownership of CRO across the board- from landing pages to split testing, funnel diagnostics, and user journey mapping.
🌟 What You’ll Be Doing
* Own the CRO strategy across all acquisition channels (landing pages, forms, UX).
* Analyse user behaviour and sales funnels to identify drop-off points and optimise them.
* Run continuous split and multivariate tests to drive improvements.
* Translate and present data insights into actionable, revenue-generating changes.
* Work alongside our paid ads team to boost ROAS and maximise conversion value.
* Leverage your lead gen and/or e-commerce background to scale our customer acquisition.
🔍 What We’re Looking For
* Proven track record in CRO within a lead generation or eCommerce environment.
* Deep understanding of Google Ads, user experience, analytics, and funnel optimisation.
* A strategic thinker with a hands-on attitude.
* Results-driven with a relentless focus on performance and ROI.
* Comfortable owning projects end-to-end and making data-backed decisions.
* Able to thrive in a fast-paced, entrepreneurial environment.
đź’¸ Salary & Perks
* ÂŁ70K + OTE DOE - Negotiable, we want the best in the business.
* Full-time, office-based in our stunning Landmark Leeds LS11 office.
* Opportunity to join a fast-growth company with huge headroom.
* Direct influence on business-critical outcomes.
* Rapid career progression and the ability to make a tangible impact.
đź“Ł Why Smile White?
We’re shaking up the dental industry and scaling fast - this is your opportunity to get in early, shape how we grow, and be part of something huge. We’re investing heavily in marketing and talent, and we’re building an elite performance team.