Digital Marketing Manager (CRO)
Join to apply for the Digital Marketing Manager (CRO) role at Mortgage Advice Bureau.
đź“ŤLocation: Hybrid (3 days a week in Derby office)
🕰️ Type: Permanent, Full-time
đź’¸ Salary: Up to ÂŁ45,000 plus benefits
About The Role
We’re looking for a data-driven and strategic Conversion Rate Optimisation (CRO) Manager to join our growing Digital Marketing team. In this pivotal role, you’ll be responsible for increasing conversion rates across a variety of digital lead sources, including our website, digital tools, introducers and network of 200 mortgage firms. You’ll lead the creation and execution of a robust testing roadmap, identifying pain points and optimising user journeys to drive measurable improvements.
Key Responsibilities
* Develop and implement a CRO strategy focused on achieving a strong conversion rate across digital channels
* Design and execute A/B and multivariate tests using tools such as Optimizely, Hotjar and Engage
* Analyse user behaviour and journey data to identify friction points and opportunities for improvement
* Collaborate with marketing, UX and development teams to implement test variations and optimise performance
* Build and maintain a CRO roadmap aligned with business goals and lead generation targets
* Report on test outcomes and conversion metrics, providing actionable insights to stakeholders
Internal Title
Conversion Rate Optimisation (CRO) Manager
What We’re Looking For
* Proven experience in a CRO or UX optimisation role, ideally within a D2C, corporate or digital agency environment
* Strong analytical mindset with a data-led approach to decision-making
* Curious and proactive in identifying opportunities to improve conversion performance
* Hands‑on experience with CRO tools such as Optimizely, Hotjar and Engage
* Familiarity with HTML and CSS is desirable
* Excellent communication and stakeholder management skills
* Ability to work independently and collaboratively in a hybrid working environment
Recruitment Process
1st stage: screening call with our TA Manager
1st stage interview: competency interview via Teams with our hiring manager
final stage interview: presentation brief and interview at our Derby office with our hiring manager and team member
Benefits
Private Medical Insurance (Vitality), 25 days annual leave plus your birthday off, matched pension contribution (L&G), share save scheme (Equinity) and many more benefits!
Flexible working hours with hybrid working for most of us
A wide range of Learning & Development offers, from 121 coaching to qualification support, helping you to grow and thrive in your career
A supportive, inclusive culture with forums you’re welcome to join from day 1, using your voice to make MAB an even better place to work
Equal Opportunities for Everyone
We’re committed to building a diverse and inclusive team. Everyone is welcome at MAB, regardless of age, background, identity or experience.
We are committed to reducing barriers in every stage of our recruitment process so everyone feels they can bring their best self when applying for new opportunities at MAB. If you’d like to hear how we can support you by adjusting our process in any way possible, please contact careers@mab.org.uk.
We are unable to consider candidates requiring visa sponsorship at this moment in time and we are unable to accept speculative CVs from recruitment agencies with a full PSL in place.
The Company
MORTGAGE ADVICE BUREAU (MAB) PLC is the UK’s leading mortgage network. We’re experts in Mortgage and Protection advice, with over 200 awards and counting. We’re proud of our reputation in the industry and of our people, who continue to be the heart of MAB’s success.
To see our company ratings please click below.
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