Job summary The British Army is evolving to meet the challenges of today and tomorrow. To remain a trusted, respected and attractive institution we must strengthen our brand and build meaningful partnerships that reinforce our reputation with the public, partners, and stakeholders. This exciting opportunity sits within the Campaigns team in Army Communications and Engagement Directorate. You will be responsible for shaping the Army's brand narrative beyond visual identity, ensuring it is understood, relevant and aligned with Defence and wider government priorities. You will also lead the development and delivery of partnership strategies with organisations across the public, private and third sectors to extend the Army's reach and impact. This position is advertised at 37 hours per week. Job description This senior role combines strategic brand leadership with partnership development to enhance the British Army's reputation and reach. Working within a dynamic communications team, you will lead the refinement of the Army's brand narrative whilst ensuring alignment with His Majesty's Government brand guidelines and government communication principles. The role requires building and maintaining strategic partnerships across diverse sectors, from business and education to charities and civil society organisations. The position demands strong analytical skills to monitor and evaluate brand and partnership effectiveness using government evaluation frameworks. You will work collaboratively with Army Communications Plans and Insight, Data, Evaluation & Analysis (IDEA) teams, providing expert advice to senior leaders on brand positioning and partnership opportunities. You will provide line management for the Brand and Partnerships Officer. The role offers the opportunity to champion innovation in brand and influencer work whilst fostering an inclusive team culture that reflects the diversity of communities the Army serves. You will ensure communications approaches consider accessibility requirements and effectively reach marginalised groups. Main Role Responsibilities: Brand Narrative Development and Application Lead the refinement of the British Army's brand narrative, ensuring it reflects organisational values, Defence priorities and resonates with key audiences. Ensure brand narrative aligns with His Majesty's Government brand guidelines and government communication principles, maintaining consistency with wider Defence and cross-government messaging strategies. Work with the Army's Brand Manager on visual brand application and proactively identify opportunities to strengthen and showcase the Army's brand through cultural moments or national initiatives. Provide expert advice to senior stakeholders on brand positioning to protect and enhance the Army's reputation. Partnerships Identify, secure and manage strategic partnerships with organisations across business, education, charities and civil society that reinforce the Army's credibility and reputation. Develop partnership proposals, memoranda of understanding, and contractual agreements whilst ensuring Army objectives and value for money are achieved. Build and maintain relationships with trusted influencers, ambassadors, and advocates from local community leaders to national thought leaders. Conduct thorough due diligence on potential partners including reputational risk assessment and alignment with Army values and government propriety standards. Leadership and Management Provide direct line management supervision for the Executive Officer Brand and Partnerships Officer. Bid for and manage budgets ensuring effective financial controls and compliance with Army/Ministry of Defence procurement requirements. Champion innovation in brand, influencer and partnership work whilst fostering an inclusive and supportive team culture that reflects the diversity of communities the Army serves, ensuring communications approaches consider accessibility requirements and reach marginalised groups effectively. Planning and Evaluation Working closely with Army Communications Plans and IDEA teams, monitor and evaluate the effectiveness of brand and partnerships activity against agreed Key Performance Indicators and Army objectives. Apply government evaluation frameworks and methodologies, ensuring evaluation approaches support inclusive communications principles and capture impact across diverse audience segments. Conduct real-time data analysis to enable rapid optimisation and performance enhancement. Undertake such other duties as may be reasonably required by the Head of Campaigns. Person specification Essential Skills: Strong written and verbal communication, particularly for digital platforms. Working with influencers, partners and wider stakeholders to deliver outcomes. Using evaluation and audience insight to inform decisions and drive continuous improvement. Collaborating effectively within teams and with external organisations, while also working independently on projects. Desirable Skills: Working within a communications or marketing role with focus on refining and applying branding principles to enhance reputation and drive positive outcomes. Proactively identifying opportunities to strengthen and amplify a brand. Embedding brand principles across campaigns, stakeholder engagement and recruitment activity. Managing relationships with internal stakeholders and external third parties and agencies taking at risk, assessing and applying appropriate mitigation. Leadership and management experience. Qualifications Level 5 qualification in marketing, communications, public relations, business studies, or related discipline (Diploma of Higher Education, Foundation Degree, Higher National Diploma, Level 5 Award/Certificate/Diploma or Level 5 NVQ) Behaviours We'll assess you against these behaviours during the selection process: Seeing the Big Picture Communicating and Influencing Leadership Making Effective Decisions Managing a Quality Service We only ask for evidence of these behaviours on your application form: Seeing the Big Picture Communicating and Influencing Technical skills We'll assess you against these technical skills during the selection process: Insight, Ideas, Implementation, Impact (Competency Framework - technical specifications - GCS) Benefits Alongside your salary of 46,040, Ministry of Defence contributes 13,337 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides. The Army prides itself on being a supportive employer and where possible encourages flexible working, helping you to maintain a great work/life balance. Other benefits for Army civil servants include: 25 days paid annual leave rising (1 day per year) to 30 days upon completion of 5 years service Highly competitive pension scheme Personal and professional development of skills Alternative working patterns for many roles Access to the Employee Assistance Programme (EAP), a free service that assists you with achieving a productive, healthy environment that is conducive to a healthy lifestyle. Enhanced parental and adoption leave 6 days special leave per year which can be used for volunteering activities Learning and Development We believe that everyone has the potential to make a difference and you will be supported to help you learn and advance in your career. This includes working towards membership of a professional body and/or undertaking a modern apprenticeship as part of your role. A modern apprenticeship is a combined package of work and training. Through the schemes available you will gain a professional qualification, practical experience, and the broader skills required to develop in your current role and pave the way for your future career. The post does not offer relocation expenses. External recruits who join the MOD who are new to the Civil Service will be subject to a six-month probation period. Please Note: Expenses incurred for travel to interviews will not be reimbursed. Please be advised that theDepartment is conducting a review of all pay related allowances which couldimpacton those allowances that the post currently being advertised attracts. Any move to MOD from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax-Free Childcare.Determineyour eligibility at https://www.childcarechoices.gov.uk/. The Ministry of Defence is committed to providing a safe and healthy working environment for its staff which includes educating them on the benefits of not smoking, protecting them from the harmful effects of second-handsmokeand supporting those who want to give up smoking. Under the Smoke-Free Working Environment policy,Smokingand the use of all tobacco products (including combustible and chewing tobacco products) will not bepermittedanywhere in the Defence working environment however some exemptions are in place, please refer to local guidance. The policy is Whole Force and includes all Defence personnel, contractors,visitorsand other non-MOD personnel. All applicantsseeking, considering, or accepting employment with the Ministry of Defence should be aware of this policy and that it is already in place ata number ofDefence Establishments. MOD Recruitment Satisfaction Survey We may contact youregardingyour experience to help us improve our customer satisfaction. The survey is voluntary and anonymous. You may however be given the opportunity to provideadditionalinformation to help us improve our service which includes the collection of some personal data as defined by the United Kingdom General Data Protection Regulation (UK GDPR). The MOD Privacy Policy Notice sets out how we will use your personal data and your rights. Things you need to know Artificial intelligence Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use. Selection process details This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Experience and Technical skills. At application stage you will be assessed against the following: Your CV Personal Statement - of no more than 750 words detailing how you meet the essential skills required. Behaviour - Seeing the Big Picture. Behaviour - Communicating & Influencing. Where a large number of applications are received, an initial sift will be conducted based on the evidence you provide in support of Seeing the Big Picture. Your Personal Statement and CV will only be reviewed if you are successful at this initial sift. At interview stage you will be assessed against the following: Behaviour - Communicating & Influencing. Behaviour - Leadership. Behaviour - Making Effective Decisions. Behaviour - Seeing the Big Picture Behaviour - Managing a Quality Service. Technical - Insight, Ideas, Implementation, Impact (Competency Framework - technical specifications - GCS) full details can be found following this link: https://www.communications.gov.uk/publications/competency-framework/ Application sifting will be scheduled to take place within 7 days of the application closing date. Interview dates are to be confirmed and will be held in person. We endeavour to keep to these time frames, but these are subject to change around business needs. The Civil Service embraces diversity and promotes equality of opportunity.There is a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria. If you need toadviseus that you needadditionalhelp or reasonable adjustments for the recruitment process, please contact: DBSCivPers-Resourcingteam3@mod.gov.uk. As a result of the changes to the UK immigration rules which camein toeffect on 1 January 2021, the Ministry of Defence will only offer sponsorship for a skilled worker visa under thepoints basedsystem, where a role has beendeemedto be business critical. This role does not meet thatcategoryand we will not sponsor a visa.It is therefore NOT open to applications from those who willrequiresponsorship under thepoints basedsystem. Should you apply for this role and be found to require sponsorship, your application will be rejected and any provisional offer of employment withdrawn. The Ministry of Defence requires all candidates who are successful at interview to declare any outside interests. These declarations will be discussed with successful candidates following the interview process and before a formal offer of employment is made, as some outside interests may not be compatible with MOD civilian roles. This will not, in the majority of cases, prevent employment in MOD, but it is a measure that must be taken to ensure that appropriate mitigations can be put in place to manage any potential, perceived or actual conflicts of interest from the first day of employment. The Ministry of Defence adopts a zero-tolerance approach to unacceptable behaviours, which includes bullying, harassment, sexual harassment, discrimination, and victimisation. You will not be eligible and will not be considered for this post if you have been dismissed from a role for such unacceptable behaviours within the last fiveyears.This will also apply if you resign or otherwise leave a role but, because of an adverse decision, would have been dismissed for gross misconduct had you continued in that employment. Pre-employment checks will be carriedout. Feedback will only be provided if you attend an interview or assessment. Security Successful candidates must undergo a criminal record check. Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check (opens in a new window). See our vetting charter (opens in a new window). People working with government assets must complete baseline personnel security standard (opens in new window) checks. Nationality requirements This job is broadly open to the following groups: UK nationals nationals of the Republic of Ireland nationals of Commonwealth countries who have the right to work in the UK nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window) nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS) individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020 Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service Further information on nationality requirements (opens in a new window) Working for the Civil Service The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants. We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window). The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria. The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy. Diversity and Inclusion The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window). Apply and further information This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative. Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records. Contact point for applicants Job contact : Name : Andrea Gordon Email : Andrea.Gordon134@mod.gov.uk Recruitment team Email : dbscivpers-resourcingteam3@mod.gov.uk Further information Please ensure you read the attached candidate information document prior to completing your application.If you are dissatisfied with the service you have received from DBS, or believe that DBS has failed to follow the recruitment process in line with the Civil Service Commission principles of selection for appointment on merit on the basis of Fair and Open competition, you can raise a formal complaint by writing to DBS at the following address: Defence Business Services, Scanning Hub, Room 6124, Tomlinson House, Norcross Lane, Blackpool, FY5 3WP. If after raising your complaint with DBS you remain dissatisfied you can complain directly to the Civil Service Commission at the following address: Civil Service commission, Room G/8, 1 Horse Guards Road, London, SW1A 2HQ Or by email: info@csc.gov.uk. Attachments MOD Candidate Pack Opens in new window (pdf, 1562kB) Candidate Information 2025 Opens in new window (docx, 31kB) Defence Internal Brief notice Opens in new window (docx, 43kB) Apply now