Customer Relationship Manager (Sales Manager)
Location: Various | Salary: Basic + OTE £60–65K
Are you ready to join one of the UK’s leading private care providers and make a meaningful difference every day?
At Hallmark Luxury Care Homes, we’re proud to be a family-owned care provider known for delivering exceptional, relationship-centred care. With a commitment to excellence, warmth, and community, our vision is simple: to be recognised as the leading provider of high-quality care for older people.
We are currently seeking a dynamic and driven Customer Relationship Manager (Sales Manager) to join our award-winning team.
About the Role
As the face of the home, you’ll play a key role in welcoming potential residents and their loved ones, guiding them through one of life’s most important decisions with empathy, professionalism, and confidence.
You’ll work closely with the Home Manager and Regional Team to:
Drive occupancy and maintain average weekly fee rates
Build strong local relationships with referral sources and community partners
Manage enquiries and show rounds with warmth, clarity, and a consultative approach
Be the go-to person for local marketing, events, and brand representation
Celebrate with residents and families at events, open days, and milestone moments
Your background in B2C sales, ideally in a high-value service or lifestyle sector (e.g. healthcare, property, hospitality, private education), will give you the confidence and commercial focus to achieve KPIs and contribute to the continued success of your home.
What We’re Looking For
A confident and approachable sales professional with a strong track record in relationship-based selling
Passionate about making a positive difference to people’s lives
Naturally empathetic and polished, with a genuine interest in others
A creative thinker with the drive to exceed targets
Comfortable leading events, nurturing local networks, and being a visible ambassador for the Hallmark brand
What We Offer
Competitive basic salary + OTE of £60,000–£65,000
Industry-leading training and career development pathways
Hallmark Rewards – exclusive discounts, wellness support, and benefits
Pension scheme, life assurance, and optional healthcare plan
A vibrant working environment where you’re valued, supported, and celebrated
At Hallmark, we are inclusive, big-hearted, and thrive together. We celebrate individuality and welcome applications from people of all backgrounds. We’re also happy to discuss reasonable adjustments throughout the recruitment process to ensure accessibility for all.
Join a company where your impact matters, and your success is shared.
Hallmark Care Homes – where careers flourish, and care comes from the heart.