Marketing Coordinator
Department: Sales & Marketing
Employment Type: Permanent
Location: Taplow, Buckinghamshire
Description
Berkeley Group builds homes and neighbourhoods across London, Birmingham and the South of England. We revive underused land, creating welcoming, sustainable and nature-rich places where communities thrive and where people of all ages and backgrounds enjoy a great quality of life.
We specialise in long-term brownfield regeneration, focusing on challenging and complex sites that are beyond the scope of conventional homebuilders. We are highly collaborative, working with councils and communities to create a shared vision and to unlock a mix of social, environmental, economic and commercial value that benefits all our stakeholders.
Our passion for quality and design underpins everything we do. All Berkeley homes are created with care, expertise and relentless attention to detail.
What you\ll be doing
Websites / Portals
* Maintain all development websites, property portals, internal information portals ensuring all images, copy, prices and sales messages are up to date
* Coordinate implementation of new phase web pages and other web articles
* Upload information to My Home Plus
Emails & Social Media
* Draft written copy for digital adverts and emails
* Social media posting - formulating plans, reporting on trends and sourcing and managing influencers
* Design and produce high quality digital and social media material, including video and photo content
* Brief in emails as directed by the marketing manager to the IT team or creative agencies
* Coordinate the approval process
Advertising – online and offline
* Proofread/comment offline and online advertising
PR
* Proofread/comment on press releases and other PR material
* Arrange imagery for PR agency
* Circulation of press clippings to marketing suites and compile press clippings folder
Brochures / Marketing Material
* Proofread/comment on brochure/marketing material drafts
* Liaise with agencies regarding amends, copy deadlines, print, delivery etc
* Coordinate the approval process
* Liaise with sales team on brochure stock levels and arrange for reprints
Signage
* Proofread/comment on signage
* Coordinate the approval process
* Arrange for signage replacements, updates and maintenance
* Co-ordinate Health & Safety documents
Events
* Book suppliers, arrange catering and shop for food/drink
* Provide support at events to Sales and CRM teams
* Create promotional material and leaflets
General
* Marketing reports – update weekly visitor figures and digital figures, including updating for Executive packs
* Internal reporting systems – update regularly as required
* Sales database – assist with setting up new developments and phases, ensure all marketing data is entered and up to date. Coordinate content upload for the customers bespoke online platform
* Budgets – raise purchase orders, log marketing expenditure and ensure timely approval of invoices for payment
* Photo Library – coordinate upload of imagery to Photo Library
* Assist with market research, obtaining competitor pricing, brochures and general market information
* Specification – arrange for samples
* Compile file of competitor marketing activity, advertising, digital activity etc
* Compile file of latest property market news
What you\ll bring
* Creative approach to marketing and communications
* A flexible approach to delivering online, digital, and traditional marketing activities
Why join us?
* 25 days annual leave, increasing with service to 33 days.
* Health and wellbeing benefits including Private Medical Insurance.
* Lifestyle benefits including access to an online discount platform.
* Berkeley Foundation volunteer day.
* Private pension plan.
* Group life assurance.
The standard default full-time working hours in the office are 8am-5pm with core working hours 9am-4pm.
Internal applicants: If you\’re an internal applicant, please ensure you\’ve informed your line manager of your intention to apply for this position.
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