ISite are a fast-growing digital agency that delivers innovative and data-driven content solutions for clients across various industries. We are looking for a Marketing Strategist with a big focus on social content, who can help our clients navigate algorithms, predict trends and maximise their content's impact across multiple platforms.
About the Role
This role is for someone with a deep understanding of audience behaviors, who knows how to translate platform changes into actionable strategies and can advise clients on everything from TikTok virality to YouTube searchability. The ideal candidate will be able to blend creativity with data-driven decision-making, spot opportunities before they peak and ensure our clients stay ahead of the curve.
Key Responsibilities
* Develop and implement tailored social strategies that help brands grow their reach and engagement.
* Analyse platform algorithms and updates, ensuring clients are optimising their content for discoverability and performance.
* Stay ahead of trends you'll identify what's next and advise clients on how to engage in a way that fits their brand.
* Provide expert guidance on content formats short-form for TikTok, long-form for YouTube, and everything in between.
* Use SEO and keyword research to inform YouTube content, ensuring videos rank for high-intent search queries.
* Interpret analytics and performance data, refining strategies based on engagement, watch time, and conversion metrics.
* Work closely with content creators and production teams, ensuring output is both creative and strategically sound.
* Advise on emerging platforms and tools, from AI-powered social features to new content formats.
What We're Looking For
* Extensive platform knowledge you understand how content succeeds on TikTok, Instagram, YouTube, and Facebook.
* A strategic thinker able to translate complex digital trends into clear, actionable plans for clients.
* Data-led but creative you know how to use insights to shape compelling storytelling.
* Client-facing experience comfortable advising brands, presenting strategies, and justifying decisions with evidence.
* SEO expertise able to identify key search terms and optimise YouTube videos for discovery.
* Strong grasp of audience behavior from Gen Z's scrolling habits to how professionals engage with educational content.
* Proven experience managing organic content strategies understanding how organic and paid work together is a bonus.
Location:
Colchester
Full time / office based
Job Type: Full-time
Benefits:
* Company pension
* On-site parking
Ability to commute/relocate:
* Colchester CO3 8AB: reliably commute or plan to relocate before starting work (required)
Application question(s):
* Can you tell us about any additional skills or experience you may have that might be helpful in this role?
Work authorisation:
* United Kingdom (required)
Work Location: In person