Campaign Manager - Education
Reporting Line: Heidi Riley (Head of Marke6ng)
Responsible For: Campaign planning, delivery and reporting
About iAM Compliant
iAM is a brand success story, but more on that later. At iAM Compliant, we don't just help schools stay on top of risk and managing compliance, we make it simple, quick, and stress-free. Our award-winning platform is trusted by schools and MATs across the UK to manage risk, health & safety, estates, training and reporting (oh and about 13 other things too). And here's the thing, we're a standout-brand with a strong pedigree in making innovative, one-of-a-kind software: our competitors can only dream of having a system, and a team, as good as ours.
The Role
We're on the lookout for an experienced Education-focused Campaign Manager who can take the lead on our multi-channel, marketing campaigns into schools and trusts. You'll be responsible for all areas of our campaigns; from planning right through to execution and optimisation. You'll be the link between strategy and execution, turning commercial objectives into on-brand campaigns that build awareness, deliver leads and generate revenue.
This is a hands-on role for someone who is organised, proactive and comfortable managing multiple campaigns at once. If you have education marketing experience and thrive on action, collaboration and creativity you'll fit right in.
Key Responsibilities
* Planning
◦ Develop integrated campaign plans aligned with iAM's commercial priorities
(including compliance, sustainability, estates, and new product launches) and
targeted at our key personas.
◦ Collaborate with teams across the business to understand market needs, pain
points, positioning, and key messaging.
◦ Create campaign calendars with timelines, channel mix, and clear CTAs.
* Executing
◦ Manage campaigns end-to-end across email, paid/organic social, PPC, events,
website, and PR.
◦ Brief and coordinate internal teams (marketing execs, designers, copywriters) and
external agencies. Enable Sales and Customer teams to follow up effectively.
◦ Ensure assets and messaging are consistent, compliant, and on brand.
* Reporting
◦ Work with the Head of Marketing to set campaign KPIs aligned to MQL, pipeline and
revenue targets.
◦ Monitor performance through Hubspot, adjusting tactics to improve results.
◦ Work closely with Sales to ensure smooth handover of leads and feedback loops.
◦ Analyse post-campaign performance and share actionable insights.
Key skills and experience
* Proven track record of managing integrated marketing campaigns to schools and trusts in the UK. Bonus points if you've targeted Estates and Facilities teams.
* Strong organisational skills with the ability to plan, coordinate, and deliver multiple
campaigns simultaneously.
* Hands-on experience with marketing automation (HubSpot preferred), paid media, social, and email marketing.
* Data-driven approach to decision-making; confident using analytics to optimise performance.
* Excellent communication skills and the ability to work cross-functionally with commercial, product, and creative teams.
What does success look like?
* Embracing the iAM brand and culture.
* Delivering creative and ambitious campaigns on time, on brand, and on budget.
* Campaign performance is measurable, visible, and tied to pipeline/revenue growth.
* Stakeholders feel informed, aligned, and supported.
* Continuous improvement of skills, processes, reporting, and campaign effectiveness.
Why Work with Us?
We're building the best plaNorm in the market – and schools love it.
We're not your typical compliance company – and we never want to be.
We're growing fast – and you'll grow with us.
We're remote-first – flexible, collabora6ve, and built on trust.
We've got a cracking team – smart people who care, share, and get things done.
About the group
iAM is the parent company of iAM Compliant and iAM Learning.
What is iAM Compliant?
iAM Compliant is a web-based (SaaS) scalable safety management tool, specifically designed to help you with everyday health and safety compliance, reporting, eLearning and more. You can create regular tasks, assign jobs, produce reports, and even prevent potential issues happening before they occur.
What is iAM Learning?
We make incredible animated eLearning that's engaging, memorable and is proven to drive behavioural change and get results. With stunning broadcast quality anima6on, engaging content all wrapped up in a user friendly UX, we offer the very best eLearning content in the world, and we make learning fun again iAM Learning provides the training powerhouse for iAM Compliant.
Job Type: Full-time
Pay: From £40,000.00 per year
Benefits:
* Company events
* Company pension
* Enhanced maternity leave
* Enhanced paternity leave
* Paid volunteer time
* Sick pay
* Work from home
Work Location: Hybrid remote in Chester CH3 5AN