About Charlotte Tilbury Beauty
Founded by British makeup artist and entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by decoding makeup applications for everyone, everywhere, with an easy‑to‑use, easy‑to‑choose, easy‑to‑gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels and categories and to scale at pace.
Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees worldwide who are part of the Dream Team making the magic happen.
Charlotte Tilbury Beauty is a truly global business, delivering market‑leading growth, innovative retail and product launches fuelled by industry‑leading technology, all within an internal culture that embraces challenges, disruptive thinking, winning together and sharing the magic. The energy behind the brand is infectious; as we grow we are always looking for extraordinary talent that wants to be part of our success and help drive our limitless ambitions.
About the Role
We’re looking for a highly motivated and commercially driven CRM Assistant Manager to help deliver best‑in‑class customer communications across email, push, SMS and in‑app channels. This role will play a key part in executing and optimising CRM campaigns that drive customer engagement, retention and revenue growth.
Key Responsibilities
CRM Campaign Execution
* Support the planning, briefing, build, QA and deployment of CRM campaigns across email, push, SMS and in‑app messaging
* Build and manage customer journeys and automated lifecycle campaigns within Braze
* Coordinate campaign calendars and ensure timely delivery of communications
* Work closely with creative, trading, digital and brand teams to align messaging and priorities
Personalisation & Customer Experience
* Leverage customer data and segmentation to deliver highly targeted and personalised communications
* Use Movable Ink to create dynamic and real‑time personalised content experiences
* Identify opportunities to improve customer engagement through behavioural targeting and lifecycle optimisation
AI & Innovation
* Explore how AI can enhance (list not exhaustive)
o subject line generation and optimisation
o copy variation and personalisation
o customer segmentation
o send‑time optimisation
o predictive targeting
o content recommendations
o campaign analysis and insight generation
* Stay informed on emerging AI trends and recommend innovative ways to improve CRM performance and customer experience
* Partner with internal teams to test and scale AI‑enabled CRM initiatives
Mobile App CRM
* Support CRM activity across the full app funnel (acquisition, activation, engagement, feature adoption, push opt‑in, revenue and repeat app usage)
* Build, test and optimise mobile‑first journeys using push notifications, in‑app messaging, app inbox/content cards and email/SMS support journeys
* Work with data teams and our MMP to understand and utilise app events, customer behaviours and opportunities to improve key app journeys
* Ensure mobile CRM campaigns are QA'd across relevant customer states, devices and journeys, including deep links and app/web landing experiences
* Identify opportunities to connect site and app behaviour (e.g. web‑to‑app migration, browse recovery, basket recovery, personalised recommendations and app‑exclusive content)
Reporting & Insights
* Monitor and report on campaign performance using Looker and CRM platform analytics
* Analyse key metrics including open rate, click‑through rate, conversion, retention and revenue contribution
* Deliver actionable insights and recommendations to continuously improve performance
* Support A/B and multivariate testing strategies across campaigns and customer journeys
Process & Optimisation
* Support CRM best practices across testing, deliverability, segmentation and compliance
* Help streamline campaign workflows and operational processes using automation and AI‑assisted tools
* Ensure all communications are accurate, on‑brand and customer‑focused
Who You Will Work With
CRM, Digital and related teams.
About You
* Experience working in CRM, email marketing or lifecycle marketing
* Hands‑on experience with CRM platforms (Braze advantage)
* Experience using reporting and analytics tools such as Looker
* Strong analytical mindset with confidence interpreting campaign performance data
* Excellent attention to detail and organisational skills
* Understanding of customer segmentation, personalisation and customer lifecycle marketing
* Strong communication and stakeholder management skills
Desirable
* Experience with Movable Ink or dynamic content platforms
* Experience using AI tools within marketing workflows
* Understanding of automation, predictive marketing or AI‑driven personalisation
* Basic HTML/email build knowledge
* Experience within retail, beauty, fashion or ecommerce environments
Why Join Us?
* Be part of a values‑driven, high‑growth, magical journey with an ultimate vision to empower everyone, everywhere, to be the best version of themselves
* We’re a hybrid model with flexibility, allowing you to work how best suits you
* 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
* Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
* Financial security and planning with our pension and life assurance for all
* Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
* Bring your furry friend to work on our allocated dog‑friendly days and spaces
* Generous product discount and gifting
Commitment to Diversity
At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs and perspectives into our growing global workforce. By doing so, we better serve our communities, customers and employees.
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