Tim Hortons UK - Brand & Campaign Manager Job Description Role Purpose As Brand & Campaign Manager for Tim Hortons UK, you will play a pivotal role in driving brand growth, visibility, and commercial performance across all channels. You will lead the development and delivery of integrated marketing campaigns, with a strong focus on paid media ROI, brand health, and Limited Time Offer (LTO) campaign concept development. This role owns end-to-end brand and campaign planning, from consumer insight and concept briefing through to execution, optimisation, and post-campaign evaluation. You will act as a central connector across agencies, internal teams, and senior stakeholders to ensure campaigns are brand-right, market-ready, and commercially robust. Key Responsibilities Brand & Campaign Management Develop and execute annual brand, LTO, key event campaign plans aligned to commercial objectives. Lead the research, development, and briefing of LTO campaign concepts, rooted in consumer insight and market opportunity. Localise global RBI campaigns for the UK market, ensuring relevance, compliance, and impact. Plan and deliver fully integrated, multi-channel campaigns across OOH, digital, social, radio, in-store, and owned channels. Champion brand identity, tone of voice, and creative consistency across all customer touchpoints. Own the end-to-end marketing and social content calendar, ensuring clear prioritisation, alignment, and visibility across the business. Responsible for HFSS, regulatory, and brand compliance lead within the department Lead the consumer PR strategy, based on business objectives, setting KPIS and final reporting Paid Media Strategy & ROI Own the paid media strategy with a clear emphasis on ROI, effectiveness, and incrementality. Define the optimal channel mix across digital, offline, and performance media. Brief, plan, book, and optimise campaigns in partnership with media agencies. Set clear campaign KPIs and ensure media plans align to brand and commercial objectives. Manage paid media budgets, ensuring spend is optimised and performance is transparent. Lead media performance reviews, translating results into actionable insight. LTO, Promotions & Merchandise Strategy Own the LTO campaign pipeline from concept to sign-off. Lead promotional ideation, balancing brand ambition with commercial viability. Review and assess promotional mechanics, pricing narratives, and customer value. Own merchandise strategy, ensuring brand consistency, relevance, and effectiveness. Prepare commercially robust recommendations for senior leadership sign-off. Brand Health, Insight & Competitor Intelligence Own brand health tracking and lead regular reviews of brand performance. Interpret tracking, media, and campaign data to inform future planning. Monitor competitor activity, category trends, and emerging opportunities. Champion a data-led, test-and-learn approach to brand and campaign development. Partnerships Strategy Lead the brand partnerships strategy to support brand growth and reach. Research, identify, and source strategic partnerships aligned to the Tim Hortons brand. Evaluate partnership opportunities for brand fit, commercial value, and scalability. Own partnership briefing, activation alignment, and performance review. Internal Communications & Stakeholder Management Own the internal communications strategy for marketing and campaigns. Develop clear, compelling internal briefings with support from executive stakeholders. Present brand, campaign, and media strategies to senior leadership. Work cross-functionally with operations, supply chain, finance, and franchise teams to ensure campaigns are market-ready. Lead and manage relationships with creative, media, PR Support relationship with production agencies. Environment Hybrid role with a minimum of 1 day in the Egham Offices (Monday) Need to travel to TH sites. Smart casual dress-code