At Charles Tyrwhitt our purpose is to "Make it easy for men to dress well" and we can't do that without our specialist teams. The primary purposes of the CRM Executive will be to bring our customer communications to life, supporting the CRM Manager in delivering impactful automated email and print campaigns from initial concept through to analysis and optimisation. You will take true ownership of your campaigns, shaping creative briefs, ensuring seamless cross‑channel journeys and collaborating closely with stakeholders across the business to drive key initiatives forward. With a strong eye for detail and performance, you'll translate data into meaningful insight, confidently sharing recommendations with senior stakeholders and continuously refining our retention activity to ensure it is timely, aligned and best in class.
Responsibilities
* Support the CRM Manager in delivering all automated email and print campaigns (including catalogues and reactivation books).
* Manage the end-to-end campaign process, from initial brief through to final delivery.
* Take ownership of campaigns including creative briefing, execution and post-campaign analysis.
* Collaborate on marketing delivery for key business initiatives, ensuring seamless, cross‑channel customer journeys.
* Provide regular reporting, insights and performance analysis, including presenting findings to senior stakeholders with clear future recommendations.
* Align marketing calendars and schedules to ensure activity is briefed, approved and delivered on time.
* Work closely with the Senior Email Executive to ensure campaigns are aligned and executed as planned.
* Partner cross‑functionally with teams across the business to deliver best‑in‑class customer retention activity.
Qualifications & Skills
* Strong analytical skills and ability to report/present to senior management on channel performance
* ESP experience (building emails)
* Print/Direct Mail knowledge essential
* Marketing (or relevant) undergraduate degree. Relevant experience will also be considered
* Previous experience of 1-2 years in CRM
* International experience (desirable)
* BI reporting (desirable)
* Excellent attention to detail and organisational skills
* Excellent written and verbal communication skills and ability to build effective
* Excellent presentation skills
* Working relationships - cross functionally and internationally
* Proactive self‑starter who can work well independently and within a team environment
* Ability to handle multiple tasks, projects, and deadlines simultaneously
Company Overview
Once upon a shirt, Nicholas Charles Tyrwhitt Wheeler (whilst studying Geography at Bristol University - we might add) had the notion that he could make a better shirt at better value than anyone else in the world! He believed that all men; no matter their shape or size, where they may be in the world or indeed their budget; should be able to own a Jermyn Street quality shirt. A proper shirt. A CT shirt. That was over 3 decades ago and whilst Charles Tyrwhitt is still famous for proper shirts, these days we are about so much more than collars and cuffs. Our purpose is to "make it easy for men to dress well". We take care of a chap's entire wardrobe, providing stylish solutions for every occasion. We make sure he gets what he wants, when and how he wants it. With a unique product offering delivered with exceptional customer service, Charles Tyrwhitt is a world‑known, well‑loved London‑based brand with stores throughout the United Kingdom, France, and the United States. Our Global Head Office is in London Bridge, where our teams that support our online presence in North America, Canada, Europe and Australia are based. We have a small Manhattan office for our US Partnerships and US Retail support teams, and our Distribution Centre and Contact Centre are based in Milton Keynes. At Charles Tyrwhitt we believe in doing the right thing. That means making our products properly and sustainably, making our business work for our people, our customers, and our suppliers and giving back to charity to support those in need. We’re taking a good hard look at our social and environmental impact, and always looking for ways to be better. "I am Proud and Free to be me!" When it comes to our people, we really do "Give a shirt". Tyrwhitteers (our people) are a diverse, passionate and entrepreneurial bunch. We enjoy a fun, engaging and rewarding culture, where everyone is empowered by our 3 BE‑liefs which are; "BE the BOSS", "BE the CUSTOMER" and "BE the BEST".
Benefits
* Competitive salary and excellent bonus scheme
* An entrepreneurial environment where you'll be encouraged to try things and make changes to drive the business forward
* You'll have access to Staff Discount from your 1st day, not just at CT but also from The White Company!
* Our hybrid working policy means we work from the office 3‑4 days per week (14 days onsite across a 4 week period, and Monday's are our set days in the office)
* We are proud to go about our business in the right way and partner with many charities and sustainability partners - 'giving something back' is an important part of our ethos
* At HQ we are serious about having fun. Our Christmas and summer parties are the stuff of legend and our CT Social Team ensure there is always something exciting to get involved in
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