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Regional adviser lead - reading - south east

Reading (Berkshire)
Ascot Lloyd group
€80,000 - €100,000 a year
Posted: 13 June
Offer description

Location - South East (hybrid)

Join Ascot Lloyd — Driving Excellence in Financial Advice Through Expertise, Clarity, and Collaboration

At Ascot Lloyd, we exist to improve the financial lives of our clients — and that starts with our people. We’re on a mission to deliver clear advice and great service, grounded in values that shape how we work, grow, and succeed together.

We’re looking for exceptional individuals who are ready to bring their passion and expertise to a company where your voice is heard, your development is prioritised, and your impact is felt.

Purpose of role

* To build and lead a high performing team of Advisers across a Region to achieve outstanding client service and to drive revenue growth and retention in line with revenue targets, both individually and as a Region.

Budget and dimensions:

* Individual Revenue Target
* Regional Revenue Target
* Circa 25 direct reports
* Targeted revenue income, new business and reoccurring
* Cost budgets

Key Responsibilities:

* To inspire, engage and build a high performing team of Advisers to deliver both individual and Regional revenue targets by providing inspirational leadership, leading by example and providing ongoing mentoring and coaching.
* Responsible for driving new business and client retention performance both individually and within a Regional team.
* To achieve individual and Regional team revenue targets and contribute to the growth of AL through client retention and new business.
* To acquire new business and ensure that all reviews are undertaken regularly and in accordance with their agreed service propositions to maintain and grow our recurring revenue stream
* Cascade business communications to Advisers, acting as a business ambassador to support business messaging. Acts as one voice for Adviser community, feeding into relevant parties and attending Regional Lead meetings.
* Work with Head of Adviser Enablement and Support and ARMs to determine Client book growth and account allocation, including pipeline strategy and management, lead generation and conversion, driven by insights and marketing.
* Work with the Head of Adviser Enablement and Support and ARMs to manage Client relations and service in partnership with operations (Paraplanners and admin team).
* To work Head of Adviser Enablement and Support and ARMs to drive revenue growth, contribute to regional sales strategy and to set sales budget for Advisers.
* To work with ARMs to coach and advise on complex client situations and/or to escalate to Head of Adviser Enablement and Support.
* To work with ARMs, HR and the Academy to attract, retain and develop high performing and high potential talent.
* To be a trusted Adviser who provides clear advice, great service and personalised advice to our clients, supported by our expert central teams.
* Act in accordance with the Financial Conduct Authority (FCS) Statement of Principle and Code of Conduct for Approved Persons and with all other regulatory bodies, including the Fit and Proper principles, ensuring IFA performance is managed and supervised and that IFAs undertake appropriate levels of CPD.


Experience / Skills Required:

* Financial Planning certification coupled with substantial and proven experience of delivering sales success and building and leading highly effective sales teams in a regulated environment.
* Demonstrable experience of driving new business and client retention performance.
* Experience of developing and implementing Sales operations excellence.
* Strong Commercial analytical skills and technical aptitude.
* Strongly results orientated, able to deliver high growth targets.
* Strong team player – experienced in building deep internal and external relationships.
* Demonstrable track record of delivering challenging sales targets within a regulated environment.
* Demonstrable financial planning experience gained with a recognised organisation
* Excellent communication skills (both written and verbal), with the ability to explain complex financial arrangements
* Previously achieved CAS status
* Satisfactory Fit & Proper status through Ascot Lloyd’s Fit & Proper annual assessment
* Up to date knowledge of industry and legislative changes that may impact advice, allowing for mitigating strategy to be built into advice

Performance indicators:

* Annual Sales Revenue (reoccurring and new business) – own book and region
* 95% Retention of Regional team / team engagement
* Health of regional pipeline and conversion of leads to revenue
* Achieving strategic milestones, on time and on budget
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