Location: London (Full-time, office-based + field travel)
Salary: £50,000 – £60,000 + performance bonus
Company: LEC Beverages Limited – Exclusive UK Distributor of Tsingtao Beer
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About the Business
LEC Beverages is the exclusive UK distributor of Tsingtao beer, one of the most internationally recognised Chinese beverage brands.
Operating under London Export Corporation, the business is focused on building a strong national presence across:
• Major retail chains
• Wholesale and cash-and-carry groups
• On-trade (bars, restaurants, hospitality)
We are now entering a key growth phase and are looking to expand distribution across both on-trade and off-trade channels.
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Role Overview
We are seeking a National Account Manager to drive growth across key accounts in the UK.
This role will take ownership of both:
• Off-trade (retail, supermarkets, cash-and-carry)
• On-trade (hospitality groups, distributors, key venues)
You will be responsible for developing and managing relationships with major buyers and delivering measurable sales growth.
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Key Responsibilities
Account Management & Sales Growth
• Manage and grow relationships with major retail and wholesale accounts
• Develop new national account opportunities across off-trade and on-trade
• Deliver volume growth across key customers
• Identify and execute new routes to market
Retail & Off-Trade
• Work directly with supermarket buyers, cash-and-carry groups, and national wholesalers
• Secure listings, promotions, and distribution expansion
• Manage pricing, promotions, and commercial terms
On-Trade Development
• Build relationships with key distributors and hospitality groups
• Increase brand presence in bars, restaurants, and venues
• Support activations and commercial partnerships
Commercial Execution
• Drive promotional activity and sell-through
• Monitor account performance and identify growth opportunities
• Ensure strong follow-through on all deals and agreements
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Candidate Profile
We are looking for someone who is:
• Commercially driven and results-focused
• Confident dealing with major retail buyers and distributors
• Comfortable operating across both on-trade and off-trade channels
• Highly organised with strong follow-through
• Able to manage multiple accounts and priorities
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Experience Required
• Proven experience as a National Account Manager (or similar)
• Background in beer, drinks, FMCG, or distribution
• Experience working with:
• Supermarkets / major retailers
• Wholesalers / cash-and-carry
• On-trade distributors or hospitality groups
• Strong understanding of UK routes to market
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Mindset & Approach
The ideal candidate will:
• Be hungry for growth and progression
• Take ownership of their accounts and results
• Be proactive and comfortable driving activity
• Thrive in a fast-paced, commercial environment
• Be focused on execution and delivery, not just planning
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Working Environment
• Full-time, office-based in London
• Regular travel across the UK for meetings and account management
• Fast-moving, commercially focused business
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Opportunity
This role offers the chance to:
• Take ownership of national accounts in a growing business
• Work with a globally recognised brand
• Be part of scaling a distribution platform in the UK
• Progress within a wider international trading group