Head of Sales - BDC Aluminium
We are searching for a strategic and resilient Head of Sales to join our growing aluminium fenestration business based in Witham, Essex. BDC Aluminium is part of the wider Rocal Group, with a compelling history of success within our sector.
The Head of Sales will be responsible for driving business growth through effective sales strategy, customer engagement, and alignment with marketing initiatives. You will focus on developing and maintaining a strong sales pipeline, enhancing customer relationships, and ensuring the business remains competitive through strategic pricing, product offerings, and service delivery.
Whilst this is a role with national coverage, our core customer base is centred around the South East of England, therefore you will ideally be based within reasonable commute of our office in Essex.
Key Responsibilities
* Engage with existing customers to understand requirements and identify opportunities for growth.
* Review and optimise the CRM system to ensure data accuracy, reporting capability, and clear customer insights.
* Assess and improve the customer onboarding process to maximise conversion of new opportunities.
* Evaluate product offerings and specifications to ensure a competitive and attractive portfolio.
* Review and maintain competitive pricing models while safeguarding agreed margins.
* Analyse service levels and work collaboratively with Rocal/BDC teams to agree and implement improvements.
* Provide clarity and transparency in sales pipeline management and future forecasting.
* Deliver a segmented sales strategy (commercial and trade) within 3 months of appointment.
* Develop and manage a new business pipeline to support long‑term growth.
* Contribute commercial and sales expertise to the Business Growth team in support of the wider group strategy.
* Collaborate with marketing to identify and implement strategies that support business growth.
* Review and approve marketing collateral to ensure it is relevant and aligned with customer needs.
What You Bring
* Strong understanding of sales strategy and pipeline management
* Knowledge of CRM systems and data‑driven sales reporting
* Familiarity with customer onboarding best practices
* Commercial awareness and expertise in pricing strategies
* In‑depth knowledge of sales forecasting and market segmentation
* Strong grasp of product portfolio management
* Awareness of marketing practices and alignment with sales growth
Personal Attributes
* Strategic Thinker: Ability to plan and deliver sales strategies aligned with business goals.
* Customer‑Centric: Strong relationship‑building skills and commitment to understanding customer needs.
* Results‑Oriented: Demonstrates focus on achieving targets and delivering business growth.
* Collaborative: Works effectively with cross‑functional teams including marketing, operations, and business growth.
* Analytical: Uses data and insights to inform decisions and drive improvements.
* Resilient & Adaptable: Responds positively to challenges and adapts to change.
* Clear Communicator: Provides clarity in sales forecasting, reporting, and pipeline updates.
* Leadership: Motivates, influences, and drives sales performance across the organisation.
Salary and Benefits
* Annual salary is dependent on experience
* Discretionary leadership bonus opportunity
* Company electric vehicle
* Medicash medical cashback scheme with access to online GP services and mental health support
* Salary sacrifice pension scheme
* Death in service cover
* Annual Christmas shutdown
* Retail/leisure discounts and perks to use across hundreds of popular brands
Who We Are
BDC Aluminium, based in Witham, is a specialist manufacturer of high‑quality aluminium building products. As part of the Rocal Group, BDC is committed to delivering innovative, durable, and attractive solutions that meet the needs of customers. We pride ourselves on exceptional service, a strong customer focus, and a commitment to continuous improvement and growth within the building products sector.
The Rocal Group encompasses Endurance Doors, Rocal Extrusions, BDC Aluminium, and the newly launched Endurance Aluminium. United under one combined purpose and vision, we are proud to be defined by our unwavering commitment to delivering exceptional, quality products, and unparalleled service to our customers.
At Rocal, our team of over 250 talented professionals thrive in a collaborative, supportive, and dynamic environment, where individual strengths are celebrated and innovation is encouraged.
There has never been a better time to join the Rocal Group. Apply today or contact jobs@rocal.co.uk for more information.
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