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Assistant store manager - go express

Aviemore
GO Outdoors LTD
Assistant store manager
Posted: 9 August
Offer description

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At GO Outdoors, our purpose is strong and clear: “to inspire and equip everyone for life outdoors”. We passionately believe in the positive benefits of the outdoors, whether that be the daily dog walk or hiking Ben Nevis, horse riding, or cold water therapy. We provide the best equipment for all outdoor activities, always at the best price guaranteed! Our values aren’t just posters on the wall; we live them every day: ‘One Team’ — we are stronger together, ‘Responsibility’ — we take ownership, ‘Passion’ — we believe in what we do, and ‘Integrity’ — we do the right thing. These values help us fulfill our mission to be ‘the nation's favourite outdoor retailer’. If you share our passion and want to make a difference, join our team to be part of something ‘unbeatable’!


Role Overview

We are seeking a skilled Assistant Manager with strong leadership & communication abilities to guide their team towards achieving sales & KPI targets whilst providing unparalleled service.


Responsibilities

* Supporting the Store Manager in effectively running all store operations to ensure meeting or exceeding sales & KPI targets. Setting clear sales goals, tracking performances, and evolving processes to ensure continuous store growth.
* Creating a positive team culture through recruiting, training, & continuously developing your staff. Building a motivated and high-performing team, increasing chances of store success.
* Analyzing sales data and financial reports to make quick and well-informed decisions alongside the Store Manager, identifying and responding to areas of opportunity operationally & commercially.
* Act as the point of contact for colleagues in the manager’s absence.
* Provide excellent customer service, addressing inquiries and resolving complaints professionally.
* Help manage day-to-day operations, including opening and closing procedures.
* Support cash management tasks, such as processing transactions and reconciling tills.
* Participate in hiring, onboarding, and training new employees.
* Provide feedback and coaching to colleagues to improve performance.
* Support the Store Manager in maintaining colleague schedules to ensure proper coverage and productivity.


Role Objectives and KPIs

* Contribute to achieving or exceeding the store’s monthly sales target.
* Drive all additional KPIs including but not limited to Units, Conversion, ATV, UPT.
* Achieve upselling or cross-selling targets.
* Maintain a high Net Promoter Score.
* Ensure stock accuracy during store audits.
* Ensure all new colleagues complete mandatory training.
* Ensure employee satisfaction scores or engagement survey results meet or exceed company benchmarks.
* Assist in keeping operational costs within the allocated budget.


Skills And Experience

* Previous supervisory or management experience in a fast-paced retail/customer-facing environment.
* Passionate about retail & hold a good understanding of the latest trends and competitors.
* Previous experience of coaching and developing individuals.
* Strong communication skills.
* Proven track record of achieving and exceeding sales targets and KPIs.
* Experience in analyzing KPI data to make commercial decisions.
* Keen eye for detail & commerciality. Previous experience within visual merchandising would be advantageous.
* Promote JD Group values to internal and external stakeholders.


Benefits

We know our employees work tirelessly to make JD Group the success it is today, and in turn, we offer them some amazing benefits:

* Quarterly discretionary bonus schemes
* Company discount of 30% off a large number of products in-store and online (JD Sports, Size?, Foot Patrol, Blacks, Millets, GO Outdoors)
* Exclusive deals and discounts from retail and hospitality businesses through our online benefits platform (TELUS Health)
* Access to digital health and well-being services through our benefits platform (TELUS Health)
* Health cash plans
* Wide range of internal development courses to support personal and professional growth
* Access to apprenticeships & accredited qualifications - Earn while you learn and gain nationally recognized qualifications (England only)
* Company Sick Pay scheme
* Discounted Gym memberships at JD Gyms
* Life Assurance
* Access to colleague networks, to share experiences and support initiatives that drive positive change.
* Opportunities to volunteer and contribute to JD Foundation
* Employer engagement forums to influence positive change
* Incremental Holiday Allowance

Due to high application volumes, it takes time to review all applications. If you don’t hear back within two weeks, consider your application unsuccessful. Candidates meeting the skills criteria will be contacted for a first-stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager. Thank you for your time.


Additional Details

* Seniority level: Mid-Senior level
* Employment type: Full-time
* Job function: Sales and Business Development
* Industries: Retail

Referrals increase your chances of interviewing at GO Outdoors LTD by 2x.

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