Why Join This Opportunity? Lead the commercial direction of a £30m technology business entering a new phase of growth Step into a succession role as the current Sales Director progresses into a Managing Director position Inherit a stable, long-tenured sales team seeking leadership rather than management roles Shape and modernise a sales function without the constraints of a corporate environment Attractive package: £180k basic salary, performance bonus, and share options after Year 1 The Role This is a senior leadership position responsible for driving revenue and gross profit growth across a successful IT reseller and services organisation. You’ll set the sales strategy, elevate team performance, and unlock new commercial opportunities while maintaining a flexible, entrepreneurial culture. Key Responsibilities Own and deliver revenue and gross profit growth across the sales organisation Deliver an additional £1m in GP through team uplift, personal contribution, or specialist capability Improve performance, consistency, and accountability across a mature sales team Drive deeper penetration of existing accounts through increased services adoption and new lines of business Strengthen outbound sales, cold outreach, and wider business development activity Collaborate with bids, buying, and services teams to maximise opportunity conversion Maintain a close‑knit, people‑centric culture while driving commercial momentum What We’re Looking For Essential Proven experience as a Sales Director or Head of Sales within an IT reseller, technology, or B2B services environment Strong leadership skills with the ability to motivate experienced sales professionals Commercially astute, hands-on, and willing to contribute personal sales where appropriate Demonstrated success growing revenue through existing accounts, services, and new offerings Comfortable introducing structured sales management without disrupting culture Advantageous Experience working within a reseller-led business model that includes IT services Background managing long-tenured sales teams Familiarity collaborating across bids, procurement, and technical services functions