Description
Reporting to the Chief Marketing Officer, this role leads account-based, data-driven marketing to grow our UK, Ireland and Middle East customer base and expand footprint within existing accounts.
You will be the HubSpot UK Marketing Hub owner, ensuring best-practice, automation, lead management and attribution. You’ll champion AI-enabled marketing to accelerate content creation, experimentation and personalisation, and operationalise intent data and retargeting to improve conversion and pipeline velocity.
The role demands deep expertise in HubSpot, with a strong focus on its tracking and reporting capabilities, as well as technical proficiency of working with third-party platform integrations to optimise performance.
It also involves close collaboration with sales and product teams to prioritise target accounts, execute multi-touch campaigns, and assess their impact on revenue. Key ResponsibilitiesKey responsibilities
Strategy and ABM
•Build and execute multi-touch account-based marketing plans focused on demand generation and deal acceleration across priority industries and named accounts in the UK, Ireland and Middle East.
•Define audience frameworks, buying committees and persona-based messaging; align account plans with regional sales leadership and product priorities.
Marketing Operations
•Serve as primary owner of HubSpot Marketing Hub (admin-level): lifecycle stages, lead scoring, workflows, email sequences, forms, landing pages, subscription management, consent and governance.
•Ensure data quality and enrichment, lead routing and integration with CRM and other sales enablement tools.
•Own multi-touch attribution models, UTM taxonomy, naming conventions and campaign hierarchy to deliver reliable performance reporting.
Demand Generation, Paid Media & Retargeting
•Plan and execute integrated campaigns across email, paid social, search and partnerships.
•Build and manage retargeting, audience expansion and lookalikes; optimise for pipeline and revenue.
•Operationalise intent data to prioritise accounts, trigger plays, tailor creative and inform Sales and Account Management outreach.
AI-Enabled Marketing & Experimentation
•Use generative AI responsibly to accelerate research, content variants, personalisation, and testing, within quality, brand and compliance guardrails.
•Run A/B and multivariate tests on ads, emails, landing pages and CTAs to drive conversion rate optimisation across the funnel.
Digital and Web
•Maintain a high-impact regional web presence: SEO best practice (on-page/technical), conversion-first landing pages, localisation where required.
•Manage analytics, GA4/Tag Manager setup, event tracking and goals
•Ensure pages align with regulatory updates, product launches and customer proof.
Content Strategy and Brand Positioning
•Develop and execute a content strategy that supports ABM, demand generation, and brand awareness.
•Create and curate thought leadership assets (white papers, blogs, webinars, industry reports) to position the company as an authority in key sectors.
•Ensure all content aligns with brand guidelines, tone of voice, and messaging hierarchy.
•Collaborate with product and sales teams to produce customer-centric narratives and case studies.
•Leverage AI-enabled tools, while maintaining quality, compliance, accuracy and authenticity.
•Distribute content effectively across owned, earned, and paid channels to maximise reach and engagement.
Sales Enablement and Alignment
•Support sales with enablement kits, collateral, sequences, case studies, talk tracks and account insights.
•Translate buyer signals (including intent and engagement scoring) into actionable plays for sales and account management.
Events (Owned & Third-Party)
•Plan and execute Achilles Live events and relevant third-party activity (roundtables, conferences, webinars) integrated into ABM plays and follow-up cadences.
Measurement, ROI & Governance
•Report against KPIs: pipeline contribution, MQL>SQL conversion, opportunity influence, velocity, CAC/Payback, ROI by channel and campaign.
•Maintain budget control and forecasting; re-allocate spend to the highest-ROI channels and accounts.
•Ensure compliance with GDPR and PECR. Qualifications•Marketing or Business-related degree or equivalent CIM or professional qualification Person SpecificationKnowledge & Skills (Essential)
•Expert-level HubSpot Marketing Hub proficiency (admin-level): automation, workflows, lead scoring, lifecycle, forms, subscription and consent management, and attribution.
•Strong ABM practitioner: audience design, intent activation, personalisation at scale and sales orchestration.
•Demand gen and media execution: email, LinkedIn, Google (Search/Display/YouTube), retargeting and list-based audience strategies.
•Analytics-first mindset: GA4, Tag Manager, UTM discipline, dashboarding, and multi-touch attribution fluency.
•AI-enabled marketing: practical experience using genAI for research, content variants, personalisation and experimentation paired with human QA and brand governance.
•Excellent copywriting, content creation and messaging skills across the funnel and formats.
•Strong stakeholder management and the ability to run multiple projects simultaneously.
•Solid understanding of the technical/B2B sales cycle and funnel metrics.
•Ability to brief and manage designers and agencies effectively.
Knowledge and Skills (Desirable)
•WordPress for landing page creation, editing and SEO optimisation.
•Experience with data enrichment and intent platforms.
•Canva and Adobe Creative Cloud familiarity.
Experience
•3+ years in B2B marketing with a proven track record in ABM and demand generation that demonstrably created pipeline and influenced revenue.
•Experience of working internationally across multiple regions and adapting campaigns for different markets in different markets (Arabic an advantage).
•Hands-on ownership of HubSpot Marketing Hub at an advanced level.
•Success running retargeting programmes and activating intent data.
•Proven event strategy and execution (owned and third party).
•Experience working closely with cross-functional teams (Sales, Product, SalesOps, Legal/Compliance).
•Experience collaborating with external agencies