Octopus Energy is on a mission to make the worlds energy fairer, cleaner and better. In nine years weve become the UKs largest energy supplier – but were not like the rest. Out of 650,000+ reviews, 89% of customers rate us Excellent. We invest billions into renewable generation across Europe, you can talk to our CEO on Twitter, and we work with everyone from Arsenal to Idris Elba to Al Gore. And because we genuinely do right by our customers, stuff like this happens a lot.
We want Octopus to be what Ryanair is to budget flights on social: a brand people actually follow, screenshot, and send to their mates. But not for the sake of it. We use social to fight for customers and challenge an energy system that’s historically been stacked against them – ultimately helping make energy cheaper, greener and fairer.
Youre a generalist who isn’t afraid to do it all: shoot and edit video, make graphics, write copy, crank out memes, react to the internet in real time, and constantly find new angles to make Octopus relevant, funny, and unmissable. Youll pitch ideas, get the green light, and execute before the moment passes.
What youll do...
* Make stuff – lots of it. Video, graphics, memes, written posts – youre comfortable across all of it. From quick reactive TikToks to mini-mockumentaries to energy explainers that dont put people to sleep – youll turn ideas into content fast, and make it look good.
* Be the meme machine. Youll be constantly scanning the internet for moments Octopus can own (trending sounds, viral formats, cultural flashpoints) and turning them around quickly.
* Pitch relentlessly. You wont wait for a brief. Youll come in every week with new ideas – new formats, new angles, new ways to make people care about energy without realising theyre caring about energy.
* Listen and lurk. Youll live on TikTok, X, Instagram, YouTube – tracking trends, monitoring what people say about Octopus, and finding the moments worth jumping on before they peak.
* Support our community. Work closely with our Community Management team, help with the trickier customer situations, and occasionally get involved in shifts yourself.
* Keep the wheels turning. No long-term content calendars here. With your finger on the pulse, youll help prioritise output week-to-week to keep things timely, fresh, and worth watching.
* Measure what matters. Youll use data to test, learn, and get better – always asking what worked and why.
What youll need...
* At least 2 years experience creating content for a brands social channels (agency or in-house)
* Video production and editing skills – this is a big part of the role (Adobe Suite is a plus)
* Experience with social listening tools (we use Brandwatch)
* Graphic design chops – you can make a meme, a Story, a thumbnail, whatevers needed
* A proactive, execution-first mindset: you pitch ideas and you follow through on them
* Youre chronically online: you personally use social media a lot, you love internet culture, and you get why things go viral
* A genuine understanding of people – how they think, what they share, and why
* T-shaped: youre adaptable and happy to have a crack at everything
* A genuine passion for making a big green dent in the universe
This is mainly an office-based role at our London HQ in Oxford Circus – 4 days a week for the first 6 months, then a minimum of 3 days after that.
Social media doesnt follow office hours, and neither do we. If you prefer flexible working over a strict 9-to-5, youll fit right in.
Why else youll love it here
* Wondering what the salary for this role is? Just ask us! On a call with one of our recruiters its something we always cover as we genuinely want to match your experience with the correct salary. The reason why we dont advertise is because we honestly have a degree of flexibility and would never want salary to be a reason why someone doesnt apply to Octopus – whats more important to us is finding the right octofit!
* Octopus Energy Group is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co-owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! We were recently named the UKs top company to work for, and we ranked in the top ten in the Sunday Times Best Places to Work 2024. Our Group CEO, Greg has recorded a podcast about our culture and how we empower our people. We’ve also been placed in the top 10 companies for senior leadership.
* Visit our UK perks hub – Octopus Employee Benefits
As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. Our commitment is to provide equal opportunities, an inclusive work environment, and fairness for everyone.
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