Working for a large, listed consumer product manufacturing business, the Amazon Conversion Optimisation Manager / Amazon Trading Manager / Amazon Content Manager role involves optimising product content listings on the Amazon platform, to increase organic page ranking, product visibility and conversion rates.
This is a hybrid role with 3 days per week in Aylesbury, the rest remote. There are excellent opportunities to learn, develop and progress within the large multi-national organisation.
The Amazon Conversion Optimisation Manager / Amazon Trading Manager / Amazon Content Manager will
* Lead content development and publishing across a large range of products and categories, in all formats and locations.
* Project manage and lead new product introductions, working closely with external agencies and internal brand marketing and product management teams.
* Create and publish detailed and extensively optimised content for Etail product listings.
* Prioritise and implement content improvements on existing product to increase visibility and sales conversion on Amazon and other key e-tailers.
* Manage relationship and brief third-party agency to ensure use of the most relevant, up to date product and brand presentation to achieve higher levels of conversion for new and existing products.
* Monitor, report, and optimise product listings and product detail pages across the core EMEA markets.
* Audit best in class content from direct competition and make recommendations for improvement.
* Ensure timely product activation against committed timings, completing necessary administrative tasks.
* Ensure Etail content is shared and available to the wider organisation and external customers.
* Work with central marketing and brand teams to develop improved material for existing, as well as new products.
* Co-ordinate and communicate with markets and key stakeholders’ status on all projects via regular market update meetings.
* Utilise merchandising management systems, primarily Amazon Vendor Central and agency platforms to manage product content.
* Be a leader within the Centre of Excellence Team with the core focus of delivering optimised and category leading content on the Amazon platform.
* Share best practice & support the wider Etail team as required.
Candidates for the Amazon Conversion Optimisation Manager / Amazon Trading Manager / Amazon Content Manager role must have:
* Experience optimising product content to drive organic visibility and conversion in an eCommerce environment, ideally via Amazon.
* May have worked across any consumer product category, such as homeware, electronics, fashion, clothing, DIY, home and garden, kitchenware, etc.
* A strong data focus and comfort with data. Able to make fact based, fast decisions on how to improve conversion via Content.
* Capable of dealing with senior management level internally & externally.
* Good Communicator and extremely practical - Able to communicate Best Practice and support improvement across all levels of the business with a hands-on support mentality.
* Extremely focussed and disciplined in execution.