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Promotion and Revenue Lead
Objectives of the job:
We're looking for a highly organised, detail-focused, and proactive Promotion and Revenue Lead to join our team. In this role, you'll help drive the success of our promotional activities. Working closely with suppliers, the Buying team, eCommerce team, and designers, you'll ensure our deals are exciting, well-executed, and delivered on time across print and digital channels. You will manage our national promotional brochure, support supplier relationships, and oversee our online and offline campaigns. If you enjoy working with diverse teams, juggling multiple tasks, and delivering results, this role is for you.
Main Duties:
1. Promotional Brochure Management:
* Plan and deliver the LWC National Promotional Brochure every two months.
* Coordinate with internal teams and external suppliers to agree on promotional deals.
* Review and approve brochure page plans.
* Manage supplier-funded marketing budgets and process invoices.
1. Commercial & Buying Support:
* Track supplier marketing contributions and assist the Buying team with Joint Business Plans (JBPs).
* Review market pricing on supplier deals and negotiate better terms when needed.
* Oversee supplier claims and ensure accurate depot-level reporting.
2. Digital & eCommerce Coordination:
* Support online promotions and digital campaign setup for the eCommerce team.
* Ensure promotional codes and pricing are correctly processed through PIM and Margin Management tools.
* Coordinate online advertising, including sponsored social media posts.
* Ensure timelines are met and marketing budgets are fully utilized.
3. Internal Communications & Team Support:
* Create engaging content for the brochure with the Marketing Lead and Wine Team.
* Write internal notes to brief Sales and Telesales teams on brochure deals.
* Liaise with the Regional Customer Service Manager for depot promotions and Drive Days.
Key Skills:
Essential:
* Excellent organisational and time-management skills.
* Strong written and verbal communication.
* Confident negotiator with a good eye for deals.
* Commercial awareness and sound budgeting skills.
* Ability to prioritise and manage multiple deadlines.
* Proficiency in Excel and internal systems.
* Collaborative, solution-focused mindset.
Desirable:
* Experience in FMCG, wholesale, or promotional marketing.
* Knowledge of supplier funding processes and claims.
* Understanding of PIM systems or digital campaign tools.
LWC Drinks Ltd supplies licensed establishments with bar and sundry supplies. We are the fastest-growing privately owned drinks company in Britain, ranked 24th in the Sunday Times PWC Profit Track 100. Our goal is to provide excellent customer service with over 1,500 employees across 18 UK depots, supported by our Manchester-based Support Centre and Hub Distribution Centre.
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