Position
: Full time – permanent
Location: Gatwick / Hybrid
Are you looking to advance your marketing career in subscriptions and driving growth through innovative marketing strategies? Do you have experience executing multi-channel campaigns with a strong focus on ROI? Can you collaborate effectively across teams to deliver exceptional results?
We have an exciting opportunity for a Subscriptions Marketing Manager to join our team, developing high performing subscription marketing campaigns.
What you’ll be doing:
1. Planning and implementing effective, targeted integrated marketing campaigns that drive leads and gain subscribers. Utilising the full suite of marketing channels including social media, email marketing, websites, paid media, partnerships etc.
2. Project managing the creation of a suite of marketing collateral, including digital, print and video assets. Actively monitoring the brand identity and tone of voice, curating and creating copy, and briefing collateral into internal design teams and/ or external service providers.
3. Working with the Subscriptions Analysis and Development Manager to develop responsive onsite messaging to engage and convert traffic effectively.
4. Tracking, monitoring and assessing performance of all marketing activities; developing and maintaining full campaign reporting with ROI and other KPIs.
5. Working with the email campaign platform to execute digital marketing campaigns, as well as working with data and segmenting with appropriate messaging to maximise conversion.
6. Contributing to the growth of data and ensuring full demographic breakdowns are achieved to enable segmented and targeted promotions across the database for events and commercial.
7. Developing and optimising the funnel journey to maximise conversion and manage reengagement techniques, as well as developing online entry points to attract new customers, leading to conversion.
8. Working on Salesforce and Pardot to maximise corporate subscriber growth.
9. Allocating spending and resources that will generate the best ROI, whilst carefully managing costs to ensure profit targets are also met.
10. Managing relationships with agents, agencies, and designers.
11. Collaborating across the brand and with other departments such as editorial, digital development and commercial teams to ensure the maximum levels of cross promotion within William Reed is achieved. Working particularly closely with ad ops to develop highly targeted and responsive onsite messaging.
12. Researching new digital marketing techniques and technologies and advise on best practice and KPIs.
13. Attending brand and company events when necessary to promote subscriptions.
Requirements
What you’ll need:
14. Strong marketing experience, preferably with direct exposure to marketing digital subscription products (eg Business Information, SaaS, Enterprise licences)
15. Understanding of content marketing and how it can be utilised to drive leads, and direct sales conversions.
16. Knowledge of subscription models.
17. Ready to collaborate within a team, experiment with new ideas, and drive impactful results through innovation and creativity.
18. Experienced in working within a results-driven environment, consistently meeting or exceeding targets.
19. Excellent verbal and written communication skills.
20. Strong analytical skills and use of excel/data packages.
21. Extremely well organised and able to manage and prioritise a diverse and sometimes time-pressured workload.
22. Skilled at networking with peers and managing cross-functional relationships to support business objectives.
23. Experience with the following programmes is an advantage: Piano, Pardot, Salesforce.
24. Experience of marketing automation an advantage.
25. Experience of international subscription marketing and laws an advantage.
26. Willingness to travel to events when required.