Right To Life UK are seeking a capable, self‑motivated and experienced individual to become their Director of Media to develop the ongoing media strategy for the organisation and lead on implementation and day‑to‑date execution of this strategy.
The successful candidate will have excellent interpersonal skills and be able to hit the ground running to deliver the momentum to grow the organisation’s media strategy and influence.
Salary: Competitive based upon skills & experience.
Deadline: Open‑ended
Contract: Full Time
Location: London
Key responsibilities
* Drive an ambitious, innovative media strategy, focussed on life issues, including the ongoing development, implementation and day‑to‑day execution of the organisation’s media strategy.
* Manage all proactive and reactive media relations, proactively networking and building relationships with press and media to further the goals of the organisation.
* Provide line management for the Media Officer.
* Be proactive in placing stories with appropriate journalists, editors and producers across press, radio, TV, documentaries, magazines and online platforms, with a specific focus on mainstream media.
* Directly write and oversee the writing of regular op‑ed pieces for spokespeople, sector experts and MPs/peers.
* Monitor media developments to keep the organisation, partner organisations and MPs/peers informed of developing debates and the public mood.
* Field and respond to enquiries from national and local media.
* Keep in close contact with and work with other organisations in the life issues field.
* Work with the wider team to educate the public through the organisation’s public‑facing campaigns by producing resources, writing digital assets content (website, social media, video transcripts etc.) and drafting media briefings/press releases/opinion pieces.
* Carry out any other related tasks within the organisation as may be necessary.
Key skills and abilities
Knowledge and experience
* Good honours degree.
* Existing relationships with key journalists, producers, etc. in the mainstream media and a track record of consistently placing media in major outlets.
* Good knowledge of life issues and connected areas.
* A sound understanding of and commitment to the mission of the organisation.
Target titles
* Major national print/online:
o Times
o Telegraph
o Mail
o Guardian
o Evening Standard
o Metro
o Independent
o Financial Times
o The Herald
o Scotsman
o Belfast Telegraph
o NewsLetter
o Irish News
o Sun
o Mirror
o Express
o Huffington Post
o PA
* Magazine:
o Spectator
o New Statesman
o Economist
o Private Eye
* Broadcast TV:
o BBC
o ITV
o Sky News
o Channel 4
* Broadcast radio:
o BBC
o LBC
o talkRADIO
* Political:
o Conservative Home
o Labour List
o Left Foot Forward
o Guido Fawkes
A successful candidate will
* Demonstrate ability to consistently place pieces in high‑profile media outlets by providing a detailed record of previous achievements.
* Display evidence of having designed and implemented media projects to complement and enhance the core mission of an organisation.
* Have advanced written skills with the ability to write proposals, briefings, speeches, digital and campaign content, press releases etc.
* Understand and engage with the latest life‑issues‑related research, relevant legislation and consultation documents.
* Exhibit a rigorous approach that lends itself to methodical and accurate work produced in a timely manner to meet deadlines.
* Have strong personal and time‑management skills.
* Be an excellent written and oral communicator.
* Be able to relate to people from all cultures, ethnicities and value‑systems.
* Hold information in confidence and build trust with those around you.
* Be positive and enthusiastic.
* Have the ability to persuade, motivate and inspire others to action.
* Think strategically and innovatively.
* Build and maintain external relationships.
Personal attributes
* Have an interest in working for a life issues related organisation and a strong desire to play a part in influencing law and culture on these issues.
* Preferably able to demonstrate a firm commitment to life‑issues‑related causes through volunteer involvement with life‑issues‑related projects in the past.
* Inspired by the work of Right To Life UK and in full agreement with the organisation’s mission and campaigning positions.
* When deadlines demand, flexible and willing to work overtime.
* Capable of working under some pressure.
* Committed to both team and unsupervised working.
* Avoid party political and denominational bias in your role.
* Willing to help with tasks outside regular duties when necessary.
* Bring an entrepreneurial zeal to your role and get excited about the outcomes you can achieve through your involvement with the organisation.
* High standards of personal discipline, reliability, honesty and integrity.
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