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This is how you WOW:
* Developing data and insight led 1, 3 & 5 year category strategy plans, in line with wider business and specific category objectives. Measure and report performance to senior management, both in the UK and Internationally.
* Creation of comprehensive launch plans for all new product launches in the UK, leading cross departmental teams to guarantee successful market entry.
* Developing product and price positioning, lead statements, KSP's, features & benefits, and point of difference for all existing and new products.
* With the support of Product Management Coordination, track and analyse sales performance of selected product categories, using data such as Sales-in, EPOS, GFK, ATV & margin to make product, promotion and marketing recommendations.
* Carrying out annual category reviews ahead of updating and presenting new strategy and plans to key internal stakeholders in a timely manner.
* Working closely with the Online and Retail sales teams to understand market and retailer opportunities & challenges. Be proactive with recommendations based on research and/or analysis as well as category plans.
* Managing the creation of all copy and content for Kärcher Consumer categories and products. Liaising with the wider Marketing teams to ensure the assets created support the relevant channels, and overall product strategy.
* Document, and make decisions / recommendations from extensive competitor research. Support the wider Product and Marketing team with desktop, field and product test analysis. Report findings and recommendations to wider business and internationally.
* Oversee and manage all product information creation and data entry relating to owned categories, supporting colleagues in other departments with such information where required.
* Being a product and category champion, available to deliver presentations, training and insight to internal and external stakeholders where required.
* Liaising closely with Head Office (Germany) colleagues, particularly Product Management, providing relevant feedback and building relationships to influence wider company decisions.
* Working closely with the logistics and stock control team to manage shipping, stock and forecast requirements in line with category plans.
* Proactively attend retailer and internal meetings to influence and support category performance objectives.
It would be WOW if you would bring this in:
* Marketing or business qualification desirable
* Experience of catergory planning, pricing strategy, project management and competitor insight/analysis
* FMCG/Consumer product and marketing experience in a fast-moving business
* Confident and strong communicator with a planned and structured approach
* Ability to build relationships both internally and externally
* Innovative individual who can challenge the norm
* Driving licence essential (attending events, when required)
Our Kärcher WOW Package:
* Pension Scheme
* Discretionary Bonus Scheme
* 25 days annual holiday + bank holidays (increases with service)
* Simplyhealth Cash Plan (including retail discount scheme)
* Critical Illness Cover and Life Insurance
* Staff discount on Kärcher products
So: Wanna WOW with us?
This vacancy is being managed exclusively by Cameo Consultancy, to be considered for this position please apply here or send your application to hello@cameoconsultancy.co.uk
Please note, any applications submitted via this job advert are not monitored and will not be considered for this role.
Together towards a clean world.
Kärcher UK is an Equal Opportunities Employer who seek to recruit, develop and retain the most talented people from a diverse candidate pool. We do not discriminate on the basis of race, colour, religion/belief, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status or marital status. Kärcher UK will not tolerate discrimination or harassment based on any of these characteristics.
Kärcher UK encourages applications from minorities, women in positions where they are under- represented, and people with disabilities. All employment is decided on the basis of qualifications, merit and business need.
We thank all applicants for their interest; however, only candidates under consideration will be contacted.
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